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Stock Trading Fundamental Analysis


Fundamental Analysis is a criterion used in measuring the intrinsic value of a particular security by analyzing the related economic and financial parameters. It, therefore, entails studying all factors that can affect the value of a particular security.

The factors considered are either macroeconomic or microeconomic aspects. Examples of macroeconomic factors are the conditions of the particular sector or the state of the economy. Microeconomic factors can be aspects such as the effectiveness of the firm’s management strategy.

At the end of the day, all that is required is to arrive at a figure with which an investor can make a comparison with the current price of security thus gauge whether that security is undervalued or overvalued.

Concept of Fundamental Analysis

Fundamental analysis is considered to be different from technical analysis; technical analysis concentrates on the trend of the prices through the analysis of historical data of the market i.e. market volume and security price. Fundamental analysis, however, attempts to determine whether the said security is appropriately valued within the broader market sector.

The strategy employed in the fundamental analysis involves inspecting the security price from an external perspective and delve deeper into the internal parameters to identify the securities that are valued incorrectly by the market. In essence, the analysts first study the state of the economy concerning the market and then later analyze the strength of the particular sector and finally concentrate on the firm’s performance. This chronological strategy helps to arrive at a just valuation of the stock.

Resources used in Fundamental Analysis

The analysis uses public data in its evaluation of any security such as a stock or bond. In the case of a bond, the data used are economic factors like interest rates after which the overall state of the economy is evaluated and lastly the bond issuer information is studied i.e. any potential change in the credit rating of the issuer.

Concerning stock the data used is the revenues and earnings, return on equity of the shareholders, future growth, profit margin and any other relevant data that will help ascertain the underlying value of the firm and the potential for its future growth

Investing using fundamental Analysis

Suppose the intrinsic value of the security is higher than the current market price then the stock is determined to be undervalued; therefore a buy recommendation is advised on such a scenario. If the reverse is observed, the intrinsic value is lower than the current market price, then the stock is overvalued and therefore a sell recommendation is advised.

Using these information investors have to options in play; either to invest long or go short. The criteria of going long involve purchasing with the prediction that the stock price will rise; this strategy is done on companies that are deemed strong. The go short mechanism involves selling stock shares that are deemed to fall in price shortly and thus repurchase the shares at a lower price; this strategy is usually conducted on firms that are deemed weak.

Categories of Fundamental Analysis factors 

The different factors used in fundamental analysis can be categorized into two major groups, quantitative and qualitative factors.

Quantitative Factors

These are measurable characteristics of a business; they are capable of being expressed numerically as figures. The important source of quantitative data is the financial statements i.e. revenue, assets, profits and other documents which detail the financial portfolio of the company.

Use of financial statements can disclose information of the company about its financial prowess to make decisions on the investment to be made. The three critical financial statements to be considered are income statements, cash flow statements, and balance sheets. To learn more, you may visit Day Trading Academy provided by Marcello Arrambide.

1. The balance Sheet

This document is used to keep a record of the assets, liabilities, and equity of a firm at a particular period. It is named as so due to the balance it has on the company’s financial structure i.e. total assets equals the liabilities of the company with the equity of the shareholders.

Assets entail all the resources owned or controlled by a business at a given period. Examples of assets are machinery, buildings, inventory, and cash. Liabilities entail the debt, that ought to be paid, and equity represents the total sum that the business owners have contributed to the business. These two concepts represent the total value of financing that the company has used to acquire its assets.

2. The Income Statement

This document measures the firm’s performance at a specific period. It is usually reported quarterly or annual basis. It conveys information about the firm’s revenues, expenses, and profits that have been accrued due to the operations conducted for that period.

3. Statements of Cash flows

This document entails a record of the cash inflows and outflows of a firm at a given period. It focuses on the following:

  •       Cash from Investing (CFI)

Entails the cash used for asset investments and proceeds from the sale of other resources such as machinery or long-term assets.

  •       Cash from Financing (CFF)

Entails cash paid or received from the borrowing or issuance of funds.

  •       Operating Cash flow (OCF)

Entails cash generated daily.

Qualitative Factors

Are less tangible factors that relate to the quality as opposed to the size of a firm. Examples can be the character of the key executives of the firm, brand recognition, patents or proprietary technology.

The key qualitative factors are:

  •       The Business Model

Entails the purpose of the business and what service will it provide to its consumers.

  •       Competitive Advantage

Involves the strategy used by the firm to get ahead of the competition and enjoy growth and profit.

  •       Management

Involves the manner and level of management in the firm and their role in the business’ goals.

  •       Corporate Governance

Entails the policies put in place within a firm giving the relationships and duties among management, directors, and stakeholders.



Among the key things to take note is that Fundamental analysis is that it is mostly applied in stocks; it is, however, a general criterion used to evaluate any security i.e. a bond or a derivative. Another point is that fundamental analysis entails analyzing the broad economy to the fine details of the firm.

This analysis is a way of determining the validity of stock in the market; they search for stocks that are trading at prices higher or lower than the real value, therefore, giving buy recommendation or sell recommendation as per the particular scenario analyzed.


What is Forex Trading

Candlestick Analysis in Forex Trading



A Candlestick is a type of price chart in the forex trade that is used to display the changing prices of a security of a particular period; the price could be high or low or whether the price is open or closed. This price chart assists investors in determining the best period to enter or exit trades.

Candlestick charts, therefore, are used to pack data for numerous time frames into a single price bar. Accomplishing this yields a prediction of the direction taken by the price of the security, therefore, giving the trader a chance to make a sound decision that will yield profit. Understanding the concept of candlesticks charts is a good method of understanding the general analysis of the forex trade market.

Basics of a Candlestick

The candlestick can be structured to a rectangular shape with two lines protruding from its northern and southern direction. The rectangle which is the wide part of the candlestick is commonly referred to as the real body. The real body is used to inform the trader whether the closing price at the end of the trading period was higher or lower than that of the opening price.

Black or red shading on the body indicates that the stock closed lower than the opening price while a white or green color indicates an increase in security price as compared to the opening price.

The candlestick’s lines are referred to as shades show the highs and lows of the security price for the period stated in comparison to the opening and closing price of that security.

Candlestick patterns

There are three main patterns to be considered when using candlestick charts to analyze the foreign market. These patterns assist in the analysis of the market’s price action and make predictions about the immediate directional changes of the security price.

A point to note is that there are two expected pattern outcomes of the price action; either reversal or a continuation. A candlestick reversal pattern is used to predict a change in the price direction while a continuation pattern is used to predict an extension from the current path of the security price.

1.     Single Candlestick pattern

This pattern is formed using one candlestick thus the trading pattern is generated based on the trading action of a single day. Therefore deeper analysis is utilized on the length of the candle as the length signifies the trading day.

The different forms of single candlestick patterns are:

·        Doji Patterns

This formation is easily identified as it is observed whenever the closing price of a security is at the same point as the opening price. The Doji is thus related to a dash with a wick or just a dash in case there is no price change.

The Doji has a reversal outcome when it is formed; the reason behind this is that during a bullish or bearish market, the outcome of the Doji reveals that the bull market is losing their influence while the bear market is gaining its power. A bull market entails the price of the security rising while a bear market is a falling price trend.

·        Spinning Tops

This candle is characterized by incorporating a small body and a longer upper and lower wick; the wicks, however, are of the same size. The shape indicates that both buyers and sellers are in stiff competition with neither party dominating the other.

However, in a market structure, the candle can be observed on either a downtrend or rising price change. In case of a falling price trend, the sellers are losing the fight while in an upward trend the sellers are gaining dominance over the buyers.

·        Marubozu Pattern

This candlestick is characterized by having a body with no trace of the wick; this implies that it is a continuation pattern trend. Suppose the candle is a bull market trend then it means the uptrend is high enough so that the price will continue increasing and never reach the opening of the bar.

·        Hammer and Hanging Man Pattern

Both patterns are characterized by having small bodies with a small upper wick but a long lower wick. They are both classified under the reversal pattern. The only distinct difference between the two patterns is that the hammer pattern describes the reversal nature of the bear market trend while the hanging man describes that of the bull market trend.

·        Inverted Hammer and Shooting Star

Both patterns are the inverse of the hammer and hanging man patterns. They have small bodies with a small lower wick but a long upper wick. They are also classified under the reversal pattern where the inverted hammer describes the bear market trend while the shooting star represents the end of a bull market trend.

2.     Double Candlestick Patterns

As the name suggests this pattern is generated using a pair of candlesticks. There are two distinct types namely Bullish and bearing Engulfing patterns and the tweezer tops and bottoms patterns.

·        Bullish and Bearing Engulfing patterns

The Bullish engulfing pattern is a double bar type of candlestick formation in which a bigger bull candle is formed after a bear candle is observed.

The Bearish engulfing pattern is also a double bar candlestick formation that consists of a bull market candle being observed to be followed by a bigger bearish candle. They are characterized as reversal patterns trends.

In both patterns, the latter candle is analyzed to be engulfing the body of the former. Using this analysis it implies that a bullish engulfing pattern reveals a reversal of a bear market trend while a bearish engulfing pattern relates to the reversal of a bull market trend.

·        Tweezer Tops and Bottoms Patterns

The Tweezer tops entail a bullish candle that is followed by a bear candle; both candles are characterized by having small bodies and no lower wick. The two candles have similar parameters.

The tweezer Bottoms, however, entail a bearish candle that is followed by a bull candle. The two candles are characterized by having small bodies but no upper wick.

Both patterns are classified as reversal pattern trends; the main difference of the two is that Tweezer Tops signify a reversal of a bull market trend to a bear market trend while tweezer bottoms are observed at the end and warn of a bullish reversal.

3.     Triple candlestick patterns

·        Morning Star and Evening Star

The Morning star entails a bear candle that is followed by a small bear or bull candlestick which is lastly followed by a bull candlestick that is larger than half the first candlestick.

The Evening Star Candle pattern starts with a bullish candle that is followed by a small bear or bull candlestick and lastly followed by bear candlestick that is larger than half the first candlestick.

Both of these patterns have reversal pattern trends; the morning star indicates the end of a bear market trend while the evening star implies the end of a bullish trend.

·        Three Soldiers Candlestick patterns

This pattern is characterized as a reversal trend; it could either be a bull or bear trend.

The Three Bull Soldier consists of three bull candlesticks arranged in a row. It is characterized by ending a bear trend and initiating a new bull trend. The three candles are:

  • A smaller Bull candle.
  • A big bull candle that closes near its highest point.
  • A bigger bull candle that has a small wick.

The three bear soldier will also have three bear candlesticks arranged in a row. It is characterized by ending a bull trend and initiating a new bear trend. The three candles are:

  • A smaller Bear candle.
  • A big bear candle that closes near its lowest point.
  • A bigger bear candle that has a small wick.


To learn more deeply on how to read the candlesticks pattern in forex trading, you may learn from Traders Academy Club founded by Vladimir Ribakov the forex grand master. There are many advanced knowledge you can get inside the TAC academy, and they are perfect for bot newbies and experienced traders.



Candlesticks are intricate aspects that are used to analyze market patterns of the forex trade. They will display both high and low as well as the opening and closing prices of a security. The opening and closing prices are reflected on the body while the highest and lowest price is indicated on the wicks.

The trader ought to know the different pattern types namely single, double and triple candlestick patterns with an in-depth analysis of their characteristics. All these patterns are either classified to continuation or reversal patterns; reversal patterns are the most common candle patterns that are used.

Website Structure That Helps SEO in 2019

Website Structure That Helps SEO in 2019

Did you know that 81% of online shoppers (source: https://www.hubspot.com/marketing-statistics) and 89% of B2B search online before making purchase decisions? This means that without at least some form of presence in the Google searches, your business is highly unlikely to survive too long.

What changes can you make to your site to ensure it is visible on the first pages of Google search results? How to optimize your website structure in order to get more free organic traffic from the search engines? In this article, we will go over a reliable Search Engine Optimization (SEO) strategy to establish and grow your online presence. Are you ready? Let’s dig right in!

How to Build the Best Website Structure that Helps SEO in 2019

In order to optimize your site, you will need to improve various ranking factors in three main areas — on-site optimization (or technical setup), content, and links. To understand this better, let’s go through them one by one.

In order to rank your website higher in the search results, you need to make sure:

  • It’s easy for Google to find your web pages on the internet.
  • Search engine crawlers or spiders scan these pages to understand their target topics and identify the top keywords.

Sounds simple, doesn’t it? Of course! But unfortunately, there’s a catch! You need to pay attention to your website’s technical setup, or the on-site optimization. When you take this step, it will ensure that your website and pages allow Google to find, scan and index the web pages on your website without any issues.

Some of the most important factors that have an effect on on-site optimizations include:

Website UI navigation setup and links

The crawlers or spiders crawl your website just like an average user would. They simply follow the links. They will land on blog pages, for example, and use the links on it to find other pages that they can analyze. However, they can’t see images. This is why you need to set the navigation and the consequent links as text-only.

  1. Simple URL structure

Who likes reading lengthy sentences with a complex structure? No one, not even Google’s crawlers! So, if possible, try and keep your URLs short.

  1. Page load speed

The page load time — the amount of time it takes for an average user to be able to download the page – is of prime importance when it comes to SEO. There are multiple website elements that can affect page load speed – image size, for example. You can use Google’s Page Speed Insights Tool to get suggestions on how to improve your web pages. To get the best page loading speed, you need a proper website hosting like GreenGeeks. With GreenGeeks the green hosting, you may expect a stable and ultra-fast website loading speed.

  1. Broken or Dead Links

Needless to say, a dead link will send a visitor to some non-exist page or a 404 page. This not only gives a poor user experience but also prevents the search engines from properly indexing the content on your website.

  1. Robots.txt and Sitemap

A sitemap, as you might already know, is a simple file that clearly mentions all important URLs on your website. The search engines use it to figure out which blog posts or pillar posts they need to crawl and index.

Having a robots.txt file set up, on the other hand, clearly tells Google what pieces of text they can index and cannot index. This results in speeding up the crawling and also indexing of your website’s content in the search results.

  1. Eliminating duplicate content

Pages that contain identical or quite similar content confuse Google. More often than not, they often find it close to impossible to clearly determine whether or not they should display a piece of content in search results. For this reason, search engines typically consider duplicate content as a clear negative sign.


Whenever you use a search engine like Google, you’re specifically looking for relevant content — a piece of information that addresses your issue or problem, for example. Of course, this piece could be a piece of blog content. But it could also be a product recommendation, video, or even a business listing.

While crawling a web page, the search engine crawlers (or spiders) determine the main topic and pillar keywords. Apart from this, analyzing the on-page elements like page-length or the page structure helps them easily assess the quality of what all you have to offer.


In order to provide their users with the most accurate search results, Google and other search engines try and prioritize those web pages that they consider most relevant to their users’ queries but also quite popular.

Links, also called backlinks, are quite responsible for a website’s popularity index. They are like references to the valuable content present on websites. Every time a website mentions or points their readers to your piece of information, you will gain a backlink to your site.

Google uses both the quality and quantity of the backlinks as a signal of a website’s domain authority. Here are some of the important factors you need to take care of in this regard:

  • Links Quality Factors
  • Link Building
  • Outreach
  • Guest posting
  • Profile links
  • Competitive analysis


So far, you have already understood what all factors are responsible for your website’s success in the world of organic traffic. As a next step, you need to figure out whether or not your efforts are working well for your website.

If you feel you need professional help in this regards, feel free to reach out to us! We are experts at SEO, and it’s our goal to ensure your online business grows by leaps and bounds!

So, what are you waiting for? Reach out to us for further guidance!

For more advice and tips in this regard, don’t forget to check out this blog space for future updates!

Learn How PPC Campaign works?

The Pay Per Click campaign is one of Amazon’s most successful marketing strategies ever launched. Testimonials and reviews by a good number of sellers on the platform have proven that the Pay Per Click campaign adds a significant boost to their sales. It is also credited to be one of the most affordable methods of product promotion.

So how does it work?

Generally, most online retail merchant sites sell sponsored ads at certain fixed fees. For the Pay Per Click campaign, you only pay for every viewer who clicks on the specific advertisement and goes ahead to have a look at the product. This means that if your ad did not get enough coverage, you won’t pay so much for it. It is therefore very economical to the seller.

This is just a layman’s explanation on what the campaign entails. So let’s go deeper into the more intricate details of the campaign. It takes effort and due diligence to successfully promote your products on Amazon. If you do it wrong, your ads may not have any measurable impact on your sales. So here is what you need to know:

It’s an auction!

You would want your product ad to be the first to appear when a potential buyer searches for certain category of goods. The goal is to generate more traffic to your products. Of course, the highest bidder stands a better chance of generating more traffic. So largely, it depends on how much you bid on each keyword.

Generally, most sellers spend between 2 cents and $4 for each click on a single ad. Just like any other auction, you quote the highest figure you are willing to Pay Per Click. So here is the interesting part; however high your bid is, you will only pay $0.01 more than the runners up bid if you win. It an auction strategy known as the Vickrey auction where the highest bidder pays the price of the second.

There are three types of PPC ads

The first category of ads is the sponsored product ads. In this type of ads, you emphasize on keywords to increase the search listing of your products. If you are familiar with search engine optimization, then you definitely have an idea of how keywords work. To buy this type of ad, all you need to do is to select your product, feed in key word and place your bid. In this ways, sellers who search for words or phrases that are part of the keyword are bound to discover your ads pretty easily.

The second category is the product display ads. These usually appear even without the buyer searching for the name of search products. The ads appear as a sneak peek of the product and its description as it would appear when the buyer opens the products page. As you budget for this kind of ads, you have to consider where exactly they should appear. This is a great price determinant.

Last but not least, we have the headline search ads. They work in an almost similar manner to sponsored product ads. They are specific to a selected category of products. They appear in form of banners. It makes it easier to see them because they are customized in such a way that they divert the potential buyer’s attention from the organic search results.

So now you know the options available for you. But what does it take to make your promotion campaign successful?

  1. Work on your listings

Is your page appealing enough to potential shoppers? However optimized your ads are, there is no single buyer who will be willing to buy from a seller whose page is rather shoddy. Make sure that the photos of the products on display are of high quality. Post enough pictures of each product; from every vital angle, including the interior and exterior if necessary. To make this process much easier, you can use Jungle Scout the popular Amazon seller tool. Alternatively, you can also use TeikaMetrics for a cheaper price (comes with less features).

Make sure that the attached product descriptions are precise and comprehensive. I would advise you to write them in a medley of pros and point form. It is all about making a god impression to anyone who accesses your product page after clicking on your ad.

  1. Analyze your advert’s effectiveness

It is important to know if your ads are bearing any fruit. Are they reaching your target audience? Are they cost effective? And most importantly, are they increasing your sales volume? Track how much you have spent on each ad between the time they were on display and the first time you made your first sale through the ads.

Keep an account of the number of clicks your ad receives. If you notice that you had received too man clicks and no purchases at all, then it means that the buyers were probably not satisfied with the product they saw on your page. It could also mean that other sellers are beating you in competition based on pricing or terms of sale.

The Amazon Pay Per Click campaign is surely a gem. It not only leads sellers to your site, but also improves your organic search results. This goes a long way to increase your ratings as a seller. In addition to that, it makes your brand easily recognizable. This is probably the marketing strategy you need to scale up to the height of a guru online seller.

Do you want make extra money as student? Then use amazon selling tool to sell on amazon

Do you want make extra money as student? Then use amazon selling tool to sell on amazon.


All scenarios out there whether it’s searching for the right products or maintaining a flourishing seller account, it is advisable to learn the skillset and uphold the virtue of patience to attain the set goals.

Having the right tools to accomplish these goals will make the work required easier and also increase sales. These tools enhance the efficiency of the work being done and optimize the operation of the whole account of the seller.

These seller tools and services can range from aspects such as management of the seller’s inventory to providing solutions based on pricing and providing multi-channel selling services.

In this article, the different ways of utilizing Amazon selling tools will be discussed thus showing the importance of utilizing these tools.


Types of Amazon Selling Tools

There are different kinds of tools that provide different kinds of services but all have the same role of meeting the goals of the seller.

1.     Product Search

Product searches have an intricate role in the development of a seller’s Amazon store. The product search gives the difference between a product being just one among hundreds of similar products as it places the product in a unique space to blossom and thus get a market boom.

There are numerous product search strategies out there but the one with the best review and clout is Jungle Scout. This is a software with more than one function that helps look for products that are sold in environments with high opportunity stakes. It also provides with the eager user data containing sales of the product.

Jungle Scout has various attributes including being simple to use; it can easily be accessed by the use of a web application. It has a paid service that is paid yearly but it has a catch; it has a period of 14 days in which one is liable to be paid back if it is not the right fit. This added fact gives the user ample time to test the software and make a decision before the 14 days lapses.

2.     Keyword and Ranking

A keyword tool is a software that helps the seller understand the needs and requirements of the potential clients. In the competitive platform of e-commerce, it won’t be enough to put the products on the amazon store and wait for customers and make a purchase.

The keyword tools also efficiently give a description of the products placed by the seller, push the product to a higher ranking while following the ranking rules provided by Amazon, and assist in running of the amazon store.

The strategy used involves selecting the appropriate keywords of the product and using these keywords to improve the page ranking and organic listing of the product. The impact of this strategy is to influence the sales of the product.

Two of the most widely Keyword and ranking tools are Keyword Tool Dominator and AMZ Tracker.

Keyword Tool Dominator is specifically used for searching long worded keywords. It ranks the keywords from the first to the last in the order of popularity. As an alternative, you can also use Zonguru, which is also the best Amazon keyword research tool. Visit this page to learn everything about Zonguru.

AMZ Tracker also performs keyword ranking but has more features such as the integration of competitions’ sales tracking, management review, and page analysis.

3.     Pricing

A perfect example is the Appeagle which enables automatic repricing as well as offering an insightful analysis of the state of the administrator’s account. It also has a two-week trial basis to ensure proper operation as per the user’s needs. Also, it is not only applicable for amazon users but also users who have eBay or Walmart online store accounts.

4.     Review Monitor

This concept involves the use of software in the specialization of reviews on the product. This software is fundamental as reviews are the most important factor that every customer considers when deciding to purchase a given product.

One perfect example software is the AMZFinder which accurately matches the review of a product, whether negative or positive, to the order ID of the product purchased. It is especially needed in scenarios where the customer reviews are too much to be physically sorted.

This matching of the review to the order ID makes it easier and faster for the feedback to the customer to be finished or contact the customer and go into detail on why the product did not pan out as expected. This way the seller is kept abreast of the reviews and find means to rectify the issue or uphold the product.

5.     Deals and Coupons

A well-known way of increasing the customer traffic to your Amazon store is by using discount offers on the products. This method is especially advised to small and medium-sized businesses as they require the traffic to get more sales.

One example of coupon websites is the Slickdeals which is denoted as SD. This website has a huge traffic flow to amazon stores making it efficient and highly recommended; it thus optimizes the product listing and the improve ranking. Slickdeals is majorly used in the USA; others are Redflag used in Canada and Kakaku used in Japan.

Another method of discounting involves the use of coupon codes that are submitted on the Amazon listing thus gaining a tremendous amount of traffic. This method is mostly used in large businesses.

It is important to note that for a business to access more websites they have to partner with an Amazon Affiliate. However, sites such as Retailmenot allows for the free submission of coupons.



Amazon Selling tools can now be seen to have great importance to all kinds of business; this relates to whether it is a small to medium-sized enterprise or a large enterprise. They can be used to rank up or get reviews from customers among other functions. One common aspect is that all these software have a trial period with which the money can be sent back to the user in the case of being unsatisfied with the service.

A final remark is that the functions stated are not the only ones as there are vast uses of Amazon selling tools but these are the main uses that are highly affected by all parties involved.

The Importance Of SEO In Today’s World

Search Engine Optimization (SEO) is the major tool  most website owners use to get more traffic to their website. Optimization of a website is essential to get traffic and secure the level over the search engine. The key aim of the search engine optimization is to  drive great number of traffic from diverse sources and to get repetitive visitors. SEO plays a crucial role in ranking a site in search engines in many ways including;


  1. SEO is the back bone of online business websites as well as other interactive sites. With constant update of content on website, SEO helps to drive more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work. Depending on the set of keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. As a site owner you can see many e-commerce sites which are making huge success with SEO to get more traffic. More also the exchanging of link and made directory can enhance the traffic towards the site. It is therefore important to maintain the position on the search engines like Google, yahoo and others. The SEO ranking can be closely monitored by Alexa and other ranking site to monitor the position over the search engine. However, you can monitor your website by checking the rank to know the status of your website.



  1. A Search Engine Optimizer is a technique used to get new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. Having a Search Engine Optimizer to your site is essential as it is aware about the latest tools to get submitting text over free article directories. However practicing website optimization with ethics is in this case very vital. There are many Search Engine Optimizers which are using shortcuts to get the better result but ultimately they are trapping under crawler.



  1. Getting at least the first five pages of your site to appear in at least in the first three pages of a search engine is the ultimate goal for the website owner and SEO to get the traffic and maintain the positing online and also to get the repetitive users on their website.



  1. Every business and service websites need SEO to maintain their position in the Google or other search engines. It is SEO’s responsibilities to keep website as front runner in search engines in today’s world.

How College Students Can Make Extra Bucks With Rideshare While On Campus

While on campus, there are many ways  a student can earn extra income to help him financially. One of the most beneficial of them is getting involved in rideshare business with rideshare companies like Lyft, Uber or Sidecar rideshare companies. In order for a student to make decent income from rideshare business, he or she must;



1.Decide if this is something  he or she wants to pursue full-time, part-time, or just in spare time. Plan accordingly  will help the student make the money he or she desires.


  1. The students earns more money when he learns the best times to drive either in the community/city. These include knowing when the bars close down, when the public transportation start/end to the airport for the early and late arrivals, in order to get more riders. The need to be smart about pickups if he really wants to make real money from  it.  If the student is taking someone to the airport, he should stick around the airport to take someone back to town.


  1. The student also benefits from rideshare tipping, for example Lyft allows tipping to be added via a rider’s app payment or in cash. Tipping is not obligatory with the ridesharing service, but unlike with Uber, it can be added in a cashless way, providing an easier (and more likely!) tipping experience when the student wows his riders!


  1. The student also earns more when he takes advantage of the variety of promos and referral codes when he is starting out because it can give him a good bump of a couple of hundred dollars. The student can get a referral code from a fellow Lyft driver, so check with his friends, coworkers, or a driver he likes to also give someone a bump as well.


  1. Another way the student benefits is by making sure to drive when it is hottest. If he wants to make money driving for Lyft, he can’t look at it as a 9-5 job instead look out for hottest times to get more riders and make more money like weekend nights after a big ball game, the bars are closing, etc., these are the times to make the best money with Lyft. Also any holiday where alcohol plays a central role (such as New Year’s Eve or St. Patrick’s Day), are good times to hit the roads.


  1. With rideshare a student can have to study and at thesame time make money on the roads as a driver. For instance, Lyft gives drivers ultimate control and flexibility over their schedule. And time is money!


  1. Think beyond the road. A student can double its earnings by adverting his or her other services while driving the riders. Driving isn’t the only way the student can make money. Use the time with passengers to mentor new drivers and to network. For example, if the student is a graphic designer or an editor, he can network with his passengers to gain business in more areas than just driving. Or consider delivery services or ads on his car. There are more opportunities to make money with rideshare than the student can realize.

Top Four Reasons College Student Shouldn’t drive Cars To College

Sometimes you feel it will be a lot better if you could ride to college with your personal car, but unfortunately, bringing a car to college can cause just as many problems as it solves. While some of the implications are of the practical variety, other potential issues are financial in nature. For these reasons, most colleges and schools prohibit students from bringing their cars to college after considering these facts below;

1: Students taking cars to college consumes a lot of parking space

If a student is living on campus, she might be in for a rude awakening if she brings her car to school. That’s because many colleges and universities discourage it, and create rules and requirements that limit car use.
Another common fact is by schools banning on-campus parking or limiting parking to a large lot that is fairly far away. So, each time the student wants to use the car, she has to catch a ride – or hoof it – to her designated parking space. In addition, college campuses were created for pedestrians and not automobile traffic. As such, there may not be many parking spots on campus, either – aside from those designated for staff.
However, if a college student brings her car and parks it in the student lot, it may not be easy for her to drive it that often anyway.

2.: Students Bringing Cars to College can be a huge distraction.

A lot of students on campus may think getting away from campus is a good idea, but most of them don’t know that it might be the opposite of what they actually need. When first getting used to college life, having the option to leave any time can work against a student’s long-term goals.
When a student brings a car, he or she can go out at night, drive a few towns away to see a friend, or drive into the big city every weekend. But when the student is stuck on campus, he or she doesn’t have as many options. As a result, the student might spend more time studying and getting to know more people on campus – you know, the things the student came to college to do in the first place.
Additionally, having a car on campus might pull the student away from school more often than not, and as a new student, that’s hardly a good thing. If a student wants to focus on his studies and future, he or she will often be better off if the student doesn’t have the option to leave.

3: Taking a car to college will Drain The Student’s Pocket

Maintaining a car on campus requires money which the student doesn’t have.
If the student living on a college campus, it’s safe to say “I am racking up a pretty hefty bill’. But when a student brings a car along for the ride, he or she could end up even worse off financially.
Not only will the student need to pay for long-term parking if the school charges, but the student will track up small parking charges as he or she takes the car from place to place. Add onto that the costs of gas, more frequent oil changes, and more wear and tear, and the total could end up several hundred dollars in the hole every month.

The Best Solution Is To Go For Rideshare Services Like Uber Or Lyft.

In order to help students solve the issues of having a car on campus, the best solution is to turn to rideshare services that they can afford conveniently without having to trouble over parking space issues or car maintenance costs. With the Rideshare app for example Uber rideshare app, the student car easily take a ride to any location he or she wants just by a cluck in the button in his or her mobile phone. Such services by Uber like Uber X, Uber Taxi and Uber pool, are affordable Uber rides students can take without draining their pockets while staying focused on their studies on campus.

Also, Student can use lyft promo code get few dollars off first ride. Student can use the code TEST20 to get up to 20 dollars off.

Guide on How to SEO Website

Mike Marko, founder and owner of IM Consultant Services in Cincinnati, Ohio, has published a blog post on how to SEO website. Marko states that the article is intended to help business owners who want to learn how to perform basic search engine optimization for their websites. He says that SEO is a critical marketing technique because it can help increase the traffic a business website gets, as well as improve the site and brand’s online visibility. Unfortunately, he states that it can also seem intimidatingly complex to those unfamiliar with it. Marko therefore attempts to offer a simplified guide to it that spans only 5 easy steps even marketing beginners can follow.

The first of Marko’s 5 steps is to list strong keywords. Marko asserts that this is where most SEO begins because it guides a good part of the search engine optimization afterwards.

“Keywords are important in SEO for many reasons,” the professional marketer states. “For one thing, they’re necessary to describe your content. Keywords tell both search engines and their users what you have in your website, and whether or not it’s relevant to what your target audience is looking for. In addition to that, the keywords you use can tell you what approaches to take with certain parts of your marketing strategy.”

Marko advises his readers to ensure that the keywords they choose are relevant to their businesses, however. He explains that irrelevant keywords have no place in a proper SEO strategy.

“Using irrelevant keywords won’t do anything for you SEO,” he explains. “In fact, it’s more likely to have a negative impact on it than anything. You want to use keywords that actually relate to your products or services. That way, you have a better chance of getting high-intent traffic, or visitors to your website who are genuinely interested in what you have to offer. That’s why you need to make sure those keywords are used in your content.”

Marko then moves on to the second of his steps for SEO, which is to build keyword-focused pages on a business website. He says this is the natural next step after coming up with a list of relevant keywords. The idea, he states, is to craft multiple webpages on a website based on those keywords. Different keywords can be the focus of different pages, which should have content using those keywords as topics. The business’s products and services should be woven into the content too, of course. Marko says this is to ensure that there is content available for each keyword, thus allowing the business’s target audience to find its website easily on search engines, no matter which of those keywords they search for.

To that end, Marko says business owners can follow the third of his search engine optimization tipsfor a business website. This is to set up a blog.

“A blog is one of the most useful pieces of online property you can have,” says Marko. “Every blog post gives you a chance to engage with your target customers, building a connection with them. More than that, it also gives you a chance of getting your website to rank higher in the search engine results pages. Furthermore, a blog keeps your brand looking active, so consumers will never wonder if you’re still operating.”

Marko advises his readers to set up their blogs based on the list of keywords they made in step 1 of his guide on how to SEO website. He also says they can use their blog to get started on the fourth step of his website optimization guide, which is to create a link-building plan.

Marko explains that link-building is the process of building up inbound links, or links that lead to the reader’s website from other websites. He says there are many ways to do this but that one of the best is by sharing and exchanging links with other websites.

“Blog post pages are great resources for this,” Marko states. “That’s because if you have a great blog post, people are more likely to be willing to link to it. That’s also why you want to focus on creating great content. It draws links naturally, and with more links, you can get higher search engine results page placement. Inbound links can also improve your traffic as people from other websites end up on yours.”

Finally, Marko tells his readers to monitor and analyze their SEO metrics as the last step to doing website SEO. Marko claims this is important if they want to be able to improve their strategies. It also gives them an idea of what strategies are working and should be sustained or repeated.

Marko is a professional online marketer with years of experience in his field. He and his team at IM Consultant Services offer various marketing services, including branding, social media marketing, SEO, PPC campaign management, and more. They have also helped hundreds of business pages reach the top rank in search engine results pages. Those interested in learning more about their blogger outreach service can contact them through email or phone, or set up a one-on-one consultation.

This article originally published on here 

Top 4 Important Things To Know For Students Seeking Admission Into The University

Universities and colleges have their own set of entry requirements for higher education courses, and these in most cases vary widely depending on the subject, the specific course, and the course provider. Each University set its own entry requirements for each course to make sure that  the students have the right skills and knowledge to successfully complete the course. These requirements may then include:


  1. Qualifications, subjects, and exam grades –


Normally, A levels, Advanced Highers or equivalent-level qualifications, are most times one of the major requirements for entering the university. Most courses will also expect you to have some pre-16 qualifications, such as GCSE English and maths, or their equivalents depending on the University or college.


  1. Student’s Suitability –


Course descriptions often mention skills, interests, or experience it’s good to have, so look out for these details because applications can be quite competitive.


  1. An Admissions Test –


In most cases an admission test is required in order to gain admission into the university, but check the course requirements to see if you’ll need to sit one. Some tests are held the year before the course start date.


  1. An Interview –


For some Universites an interview of sucessful  students who passed their admission test is required. If you’re invited to an interview, they will let you know via Track after you’ve applied, but it might be worth doing some early preparation or putting together a portfolio if required.



  1. Other Requirements –


it’s possible there may be health, financial, or Disclosure and Barring Service (DBS) or Protecting Vulnerable Groups (PVG) checks, which check if you have a criminal record. This information will be set out in the course details, and they will provide tips and guides to help you with these requirements depending on the universities admission policies.

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