Whether you need to update your existing website or just getting started online, choosing the best web designer can ensure you are on the right path to succeed online. However, what makes a great web designer? We have compiled our 5 top tips for selecting a New Orleans digital marketing company to help you narrow down your choices effectively.
1.Determine your budget
When determining your budget for web design, it tends to be a case of the more money you pay, the more you receive.
Most web developers and designers work on the basis of time. They will review your requirements and determine the amount of time they will need to complete your job and multiply this figure by their hourly or daily rate. Therefore, if one designer gives a much lower quote than the others you have asked, then find out what hourly or daily rate is being charged. If they have a similar rate but lower overall costs, you will know that they will not be spending as much time trying to understand your business, research what is needed to make your website succeed, or completing your website to the highest standard.
Before you make a final decision, it is critical to determine how critical your website is for your business. Are you just looking to have an online presence since that is one everyone does or do you want it to be a significant revenue source for your company?
If you do not view your website as being a valuable asset for your business then you might be underestimating how many individuals are looking for your services or products online. Google offers a keyword planner tool that you can use. It shows how many individuals are searching for a specific keyword or keyword phrase. It can be a good starting point when you are trying to understand how much potential exposure a great website can provide you with.
2. Do they offer ongoing support?
You most likely will get a better hourly or daily rate from a small business that has a lower overhead. However, you will also probably not get as much ongoing support and a smaller pool of skills and resources. Are you searching for one person who could leave you stranded whenever they go on vacation? Could that potentially be a problem for you if your website had a problem and you needed immediate support? Is your website so critical to your business that you need to have 24-hour or out-of-hours support?
If you are unsure, try to test out their support. Simply pick up your phone and call them. Ask a technical question and then see if you are able to talk to someone who has the appropriate skills to answer your question.
3. Review their portfolio
Any reputable designer should have a portfolio that contains many websites. If you cannot find anything from your own industry or a related one, then search for websites that have similar functionality to yours. For instance, a similar payment or booking system.
You can also look for designs that you like the appearance of. However, keep in mind that the best designers can create whatever is need to appeal to their target audience. Therefore, don’t be too put off just because they don’t have websites in their portfolio that are in your style.
Try to be objective and look at their websites and think about whether you would like to use them if you were part of their target audience. Are you impressed enough by the designer that is being promoted to get in contact with them? Is reaching them fairly easy?
4. Get testimonials
A great way to obtain a testimonial is to talk to someone directly who has worked with the designer. Try to call some of the businesses that your prospective web designer has created websites for, or perhaps a selection from the top sites in their portfolio? It just takes a few minutes to ask them:
Was collaborating with the designer easy?
Did they finish your project on budget and on time?
Did they do all the things they promised to do?
Do they provide solid long-term support?
Third-party online review systems are used by some designers to collect real feedback from customers. Watch out for them and maybe try to search online for reviews and feedback of the designer.
5. Don’t forget about your past web designer
There is a common misconception about website design that it is a form of art and that if you return to your original designer you will end up having something similar to your current website that is being created.
A good web designer or graphic designer, in fact, should have the ability to produce highly varied designs depending on the project’s requirements. Their natural style should not be a highly significant factor. With this type of work, we are fortunate that this industry has technologies that are moving forward at a rapid pace. Therefore, within months of your website being developed, your designers, as long as they current with the times will have an entire set of new tools that are available to produce something new that exceeds their past work.