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Tips On Leveraging Promotional Products For Brand Marketing

When it comes to marketing a brand, promotional products are proven to be an effective strategy. For it to work, you must pick the products you need and plan the distribution strategy you will use.

 

Below are a few promo ideas from Empirepromos.com to help you get started.

 

Contest

Holding a contest is a fun and efficient way of spreading the word about your brand. It can be on social media. The objective is to increase the brand’s reach therein, attracting new customers.

 

It will help if you have prizes for the contest’s winners. The awards or gifts will not only make people want to participate in the event, but also provide significant exposure for your product or business without stretching the marketing budget.

 

Trade Shows

Trade shows or exhibitions are an excellent place for giving away promotional products.  The trade shows will have a horde of potential customers interested in what you have to offer. Therefore, have unique items on display, exclusively branded to be promotional giveaways.

 

You can use the products as a conversation starter for people who approach your stand, attracting more prospects.

 

Top Tip:

Always think of your targeted audience when choosing the perfect promotional products to give away at the exhibition event. Consider how the items will be useful to the customer. For instance, you can decide to give away promotional ice scrapers or branded keyfobs if you are in the automotive industry.

 

Reward Program

Customer-oriented reward programs are an excellent way of encouraging loyalty and attracting new customs. By gifting your clients with promotional items after attaining a target, you can encourage them to do more business with you.

 

For instance, you can offer a branded t-shirt, cap, backpack, or customized water bottle to a customer that has spent a specific amount of money or made a certain number of purchases.

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