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During your college years, you live through amazing experiences , learn new things, and make friends for life. Almost every day is an adventure, and that is the reason why you should start a blog.
In a few years you will be a successful professional in your field, ready to change the world for the better. Wouldn’t it be great if people knew every step you took in your college years? People love to know the journey of a successful person. Remember, Steve Jobs once said: “the journey is the reward”.
Maybe you’re saying: “starting a blog is just a waste of time, nobody will read it.” It is ok if you think that way, but let me ask you this: what do you do when you need information? You Google your questions and read, and then you go to YouTube. Trust me, people still read blogs.
Why should you start a blog?
With a blog, you can document your journey through college or you can write about your passion, or something that you know and can do better than anybody else.
If you know how to do something that other people want to learn, you don´t know it yet but you have an audience eager to learn from you.
So if you start a blog right now, by the end of your college years you will have an audience waiting to buy your product, your services, or maybe you can live off the profits of your blog.
There are successful bloggers who started their blogs when they were college students and now they can live as full-time bloggers because of their audience.
Everyone has an audience
In this time of social media, everyone has an audience. Yes, that is true. If you have an Instagram account or a Twitter account and you have followers, you have an audience.
What you need to grow your audience is good and unique content. Right now we are living in the years of the video apps and growing an audience is now easier than before.
You can have a blog and with the help, for example, of an Instagram account you can start creating an audience for your blog.
Let me tell you this again, creating an audience with the help of social media is now easier than before.
How to start a blog?
If you want to start a blog, you need to know how to start a blog. It is simple, but you need to follow proper steps.
First, you need to select the topic of your blog. My recommendation is to write about your passion. If you write about your passion, it will be easy for you to write because you will write with a smile on your face, or, like I said before, you can write about your college years.
Second, you need to know your audience. This is very important because knowing the characteristics of the people you want to write to will make it easier for you to connect with them, and your goal is to achieve a meaningful connection with your audience.
Third, another important thing. Pick the domain name of your blog. It must be an easy to remember domain name.
Fourth, the hosting for your blog. Ok, I know that if you blog on Medium, you can have your blog for free, but it is better that you own your hosting; you will have more freedom if you own your hosting.
Finally, the theme of your blog. The theme has to be SEO (Search Engine Optimization) friendly. There are good themes for free and for almost every niche. This won’t be a problem for you.
Just let me tell you this. You are living your golden years and the time is perfect for you to start creating your audience. A social media account, and above all, owning a blog will help you with that.
So, what are you waiting for? Start writing your blog.
#1 Product Packaging
First impressions matter and brands are always judged by their product packaging. When we talk about product packaging we don’t only mean literal packaging — packaging can also refer to your menu design, logo, layout of tables, outdoor signage, etc. Something as simple as having your brand’s logo engraved on all cutlery can make a big impact on your customers.
The stirrers you place in cocktails could also be used to showcase your brand logo at popup events. People will be reminded of your bar each time they see it. You can hire professional designers, like Designhill, to help you create the most effective logo for product packaging. Such professionals can customize the logo to your requirements so it can be showcased on business cards, digital ads, marketing emails, napkins, pens, etc.
#2 Center Your USP in Everything
Perhaps your business partners or angel investors are funding your idea because they know it has a lot of potentials. The biggest potential the majority of investors look for is a UPS (Unique Selling Point). A USP can be anything from using only vegan-certified ingredients, making the best pizzas in town, offering the fastest food delivery service, accepting unique payment methods (eg. Bitcoin), etc. You should always showcase your brand’s USP on all packaging and marketing materials.
#3 Start a Blog
Any good SEO strategy begins with a blog. Ideally, the blog should be hosted on your own website. You should also ensure the blog is integrated with all other social media platforms, including Twitter, Facebook, Instagram, so that every post gets as many eyes as possible on it. All content on the blog should be written for readers, not just search engines. If you can afford a moderation team, opening up the comments sections on posts can help to improve customer engagement.
A blog can be one of your business’s best channels of communication where you can cultivate a massive following from people interesting in your brand. A good strategy to grow your blog is to partner with popular food bloggers and influencers and ask them to submit guest posts that they will share with their own audiences.
#5 Use Email Marketing
Create an email marketing campaign and set up a monthly schedule so content sent out is relevant to the season and sufficiently spaced out. E-mailers are easy to send — all you need is an email list containing current and potential customers. Send mailers about competitions, new product offerings, discount coupons, specials events, etc. to keep the audience engaged.
#6 Embrace Social Media Marketing
Do you understand the impact of choosing the right Twitter profile header design has on your online marketing efforts? Global companies like Burger King and Starbucks are famous for being tech-savvy and relatable to today’s generation as they have a presence on all social media platforms, including Reddit, Instagram, and Foursquare.
Instagram is arguably the best platform for businesses in the Food & Beverage industry to thrive. Take a look at Proper Popcorn who have got it right. People love to click on photos of food. You can post photos of all the dishes your venue serves and encourage your customer to post reviews with photos of their meals.
#7 Host Events at your Venues
You can host seasonal or annual special day events, such as Valentine’s Day celebrations, St. Patrick’s Day parties, Mother’s Day specials, Easter Egg hunts, Christmas parties, etc. The events can be advertised both online and offline — think posters, fliers, newspaper ads, social media platforms, and more. The amount your spend on marketing will depend on the scale of the event. Hosting events is a great way to build brand awareness and get people talking about your business for all the right reasons.
You can advertise your business in many ways, thanks to products from Empire Promotional Products. Here are the top 10 ways to increase your brand awareness as well as boosting your sales.
- Brand Your Products
Do you supply generic products? Well, you can use small labels to leave your brand information or contact details. It’s an affordable way to do so without being too intrusive. For instance, if you are offering tech products, you can use stickers to leave your contact details with information on support and upgrades.
- Create Branded Freebies And Promo Items
Use promo gifts to make sure that customers are still aware of your brand. For instance, you can give out memory sticks and have your contact information printed on the sticker.
- Include Stickers With Orders
If someone orders one of your products, you should add a few stickers with the order. Whatever product you are selling, especially tech stuff, customers can use these stickers on their items thereby boosting brand awareness effectively.
- Give Stickers At Trade Fairs And Exhibitions
Rather than giving out business cards at trade fairs and exhibitions, you should consider stickers. They are more tactile and can be stuck on noticeboards or cubical walls. If you are giving out goodie bags or info packs, add a few stickers.
- Brand Your Packaging
Many companies put very little thought in their packaging. By packaging your products properly, you will create a good first impression. Take advantage of this by adding branded sticker in the boxes, tubes or envelopes for the best results.
- Advertise On Your Vehicle
Did you know that your company vehicle works like a moving billboard? If you commute to work every day, you can use your company vehicle for advertising purposes. You can use a subtle approach of adding a small window sticker with your company branding information and your contact information on the back windscreen.
If you want a bold look, you can go for large vinyl stickers to the sides of your vehicle, the bonnet and boot. Take advantage of our vinyl stickers for the best results.
- Use Your Building To Advertise
Is your business based on a busy road? Is there a lot of pedestrian traffic? Well, you can advertise your business using your building. You can use our self-cling stickers to advertise your business on your windows.
- Promote Special Offers With Posters
If you have promotional offers or special deals in your business, you need to draw a lot of attention to it. Do you have a bar, shop, café or business premises with a lot of walk-ins? You can print posters to show any special offers you are currently running.
- Advertise Your e-Bay Store
If you have an online store/e-bay, you need to advertise it online as well as offline. Use our label makers to create the best stickers with your e-bay store address. You can give your customers these stickers with every purchase.
- Send Promotional Posters And Stickers To Your Retailers
Do you have retailers who sell your products? You should ask them to promote your products too. Send a promo pack to your retailers with promo stickers and display posters to boost your sales effortlessly. If all your retailers are doing so, you can count on a huge return.
Fundamental Analysis is a criterion used in measuring the intrinsic value of a particular security by analyzing the related economic and financial parameters. It, therefore, entails studying all factors that can affect the value of a particular security.
The factors considered are either macroeconomic or microeconomic aspects. Examples of macroeconomic factors are the conditions of the particular sector or the state of the economy. Microeconomic factors can be aspects such as the effectiveness of the firm’s management strategy.
At the end of the day, all that is required is to arrive at a figure with which an investor can make a comparison with the current price of security thus gauge whether that security is undervalued or overvalued.
Concept of Fundamental Analysis
Fundamental analysis is considered to be different from technical analysis; technical analysis concentrates on the trend of the prices through the analysis of historical data of the market i.e. market volume and security price. Fundamental analysis, however, attempts to determine whether the said security is appropriately valued within the broader market sector.
The strategy employed in the fundamental analysis involves inspecting the security price from an external perspective and delve deeper into the internal parameters to identify the securities that are valued incorrectly by the market. In essence, the analysts first study the state of the economy concerning the market and then later analyze the strength of the particular sector and finally concentrate on the firm’s performance. This chronological strategy helps to arrive at a just valuation of the stock.
Resources used in Fundamental Analysis
The analysis uses public data in its evaluation of any security such as a stock or bond. In the case of a bond, the data used are economic factors like interest rates after which the overall state of the economy is evaluated and lastly the bond issuer information is studied i.e. any potential change in the credit rating of the issuer.
Concerning stock the data used is the revenues and earnings, return on equity of the shareholders, future growth, profit margin and any other relevant data that will help ascertain the underlying value of the firm and the potential for its future growth
Investing using fundamental Analysis
Suppose the intrinsic value of the security is higher than the current market price then the stock is determined to be undervalued; therefore a buy recommendation is advised on such a scenario. If the reverse is observed, the intrinsic value is lower than the current market price, then the stock is overvalued and therefore a sell recommendation is advised.
Using these information investors have to options in play; either to invest long or go short. The criteria of going long involve purchasing with the prediction that the stock price will rise; this strategy is done on companies that are deemed strong. The go short mechanism involves selling stock shares that are deemed to fall in price shortly and thus repurchase the shares at a lower price; this strategy is usually conducted on firms that are deemed weak.
Categories of Fundamental Analysis factors
The different factors used in fundamental analysis can be categorized into two major groups, quantitative and qualitative factors.
These are measurable characteristics of a business; they are capable of being expressed numerically as figures. The important source of quantitative data is the financial statements i.e. revenue, assets, profits and other documents which detail the financial portfolio of the company.
Use of financial statements can disclose information of the company about its financial prowess to make decisions on the investment to be made. The three critical financial statements to be considered are income statements, cash flow statements, and balance sheets. To learn more, you may visit Day Trading Academy provided by Marcello Arrambide.
1. The balance Sheet
This document is used to keep a record of the assets, liabilities, and equity of a firm at a particular period. It is named as so due to the balance it has on the company’s financial structure i.e. total assets equals the liabilities of the company with the equity of the shareholders.
Assets entail all the resources owned or controlled by a business at a given period. Examples of assets are machinery, buildings, inventory, and cash. Liabilities entail the debt, that ought to be paid, and equity represents the total sum that the business owners have contributed to the business. These two concepts represent the total value of financing that the company has used to acquire its assets.
2. The Income Statement
This document measures the firm’s performance at a specific period. It is usually reported quarterly or annual basis. It conveys information about the firm’s revenues, expenses, and profits that have been accrued due to the operations conducted for that period.
3. Statements of Cash flows
This document entails a record of the cash inflows and outflows of a firm at a given period. It focuses on the following:
- Cash from Investing (CFI)
Entails the cash used for asset investments and proceeds from the sale of other resources such as machinery or long-term assets.
- Cash from Financing (CFF)
Entails cash paid or received from the borrowing or issuance of funds.
- Operating Cash flow (OCF)
Entails cash generated daily.
Are less tangible factors that relate to the quality as opposed to the size of a firm. Examples can be the character of the key executives of the firm, brand recognition, patents or proprietary technology.
The key qualitative factors are:
- The Business Model
Entails the purpose of the business and what service will it provide to its consumers.
- Competitive Advantage
Involves the strategy used by the firm to get ahead of the competition and enjoy growth and profit.
Involves the manner and level of management in the firm and their role in the business’ goals.
- Corporate Governance
Entails the policies put in place within a firm giving the relationships and duties among management, directors, and stakeholders.
Among the key things to take note is that Fundamental analysis is that it is mostly applied in stocks; it is, however, a general criterion used to evaluate any security i.e. a bond or a derivative. Another point is that fundamental analysis entails analyzing the broad economy to the fine details of the firm.
This analysis is a way of determining the validity of stock in the market; they search for stocks that are trading at prices higher or lower than the real value, therefore, giving buy recommendation or sell recommendation as per the particular scenario analyzed.
Candlestick Analysis in Forex Trading
A Candlestick is a type of price chart in the forex trade that is used to display the changing prices of a security of a particular period; the price could be high or low or whether the price is open or closed. This price chart assists investors in determining the best period to enter or exit trades.
Candlestick charts, therefore, are used to pack data for numerous time frames into a single price bar. Accomplishing this yields a prediction of the direction taken by the price of the security, therefore, giving the trader a chance to make a sound decision that will yield profit. Understanding the concept of candlesticks charts is a good method of understanding the general analysis of the forex trade market.
Basics of a Candlestick
The candlestick can be structured to a rectangular shape with two lines protruding from its northern and southern direction. The rectangle which is the wide part of the candlestick is commonly referred to as the real body. The real body is used to inform the trader whether the closing price at the end of the trading period was higher or lower than that of the opening price.
Black or red shading on the body indicates that the stock closed lower than the opening price while a white or green color indicates an increase in security price as compared to the opening price.
The candlestick’s lines are referred to as shades show the highs and lows of the security price for the period stated in comparison to the opening and closing price of that security.
There are three main patterns to be considered when using candlestick charts to analyze the foreign market. These patterns assist in the analysis of the market’s price action and make predictions about the immediate directional changes of the security price.
A point to note is that there are two expected pattern outcomes of the price action; either reversal or a continuation. A candlestick reversal pattern is used to predict a change in the price direction while a continuation pattern is used to predict an extension from the current path of the security price.
1. Single Candlestick pattern
This pattern is formed using one candlestick thus the trading pattern is generated based on the trading action of a single day. Therefore deeper analysis is utilized on the length of the candle as the length signifies the trading day.
The different forms of single candlestick patterns are:
· Doji Patterns
This formation is easily identified as it is observed whenever the closing price of a security is at the same point as the opening price. The Doji is thus related to a dash with a wick or just a dash in case there is no price change.
The Doji has a reversal outcome when it is formed; the reason behind this is that during a bullish or bearish market, the outcome of the Doji reveals that the bull market is losing their influence while the bear market is gaining its power. A bull market entails the price of the security rising while a bear market is a falling price trend.
· Spinning Tops
This candle is characterized by incorporating a small body and a longer upper and lower wick; the wicks, however, are of the same size. The shape indicates that both buyers and sellers are in stiff competition with neither party dominating the other.
However, in a market structure, the candle can be observed on either a downtrend or rising price change. In case of a falling price trend, the sellers are losing the fight while in an upward trend the sellers are gaining dominance over the buyers.
· Marubozu Pattern
This candlestick is characterized by having a body with no trace of the wick; this implies that it is a continuation pattern trend. Suppose the candle is a bull market trend then it means the uptrend is high enough so that the price will continue increasing and never reach the opening of the bar.
· Hammer and Hanging Man Pattern
Both patterns are characterized by having small bodies with a small upper wick but a long lower wick. They are both classified under the reversal pattern. The only distinct difference between the two patterns is that the hammer pattern describes the reversal nature of the bear market trend while the hanging man describes that of the bull market trend.
· Inverted Hammer and Shooting Star
Both patterns are the inverse of the hammer and hanging man patterns. They have small bodies with a small lower wick but a long upper wick. They are also classified under the reversal pattern where the inverted hammer describes the bear market trend while the shooting star represents the end of a bull market trend.
2. Double Candlestick Patterns
As the name suggests this pattern is generated using a pair of candlesticks. There are two distinct types namely Bullish and bearing Engulfing patterns and the tweezer tops and bottoms patterns.
· Bullish and Bearing Engulfing patterns
The Bullish engulfing pattern is a double bar type of candlestick formation in which a bigger bull candle is formed after a bear candle is observed.
The Bearish engulfing pattern is also a double bar candlestick formation that consists of a bull market candle being observed to be followed by a bigger bearish candle. They are characterized as reversal patterns trends.
In both patterns, the latter candle is analyzed to be engulfing the body of the former. Using this analysis it implies that a bullish engulfing pattern reveals a reversal of a bear market trend while a bearish engulfing pattern relates to the reversal of a bull market trend.
· Tweezer Tops and Bottoms Patterns
The Tweezer tops entail a bullish candle that is followed by a bear candle; both candles are characterized by having small bodies and no lower wick. The two candles have similar parameters.
The tweezer Bottoms, however, entail a bearish candle that is followed by a bull candle. The two candles are characterized by having small bodies but no upper wick.
Both patterns are classified as reversal pattern trends; the main difference of the two is that Tweezer Tops signify a reversal of a bull market trend to a bear market trend while tweezer bottoms are observed at the end and warn of a bullish reversal.
3. Triple candlestick patterns
· Morning Star and Evening Star
The Morning star entails a bear candle that is followed by a small bear or bull candlestick which is lastly followed by a bull candlestick that is larger than half the first candlestick.
The Evening Star Candle pattern starts with a bullish candle that is followed by a small bear or bull candlestick and lastly followed by bear candlestick that is larger than half the first candlestick.
Both of these patterns have reversal pattern trends; the morning star indicates the end of a bear market trend while the evening star implies the end of a bullish trend.
· Three Soldiers Candlestick patterns
This pattern is characterized as a reversal trend; it could either be a bull or bear trend.
The Three Bull Soldier consists of three bull candlesticks arranged in a row. It is characterized by ending a bear trend and initiating a new bull trend. The three candles are:
- A smaller Bull candle.
- A big bull candle that closes near its highest point.
- A bigger bull candle that has a small wick.
The three bear soldier will also have three bear candlesticks arranged in a row. It is characterized by ending a bull trend and initiating a new bear trend. The three candles are:
- A smaller Bear candle.
- A big bear candle that closes near its lowest point.
- A bigger bear candle that has a small wick.
To learn more deeply on how to read the candlesticks pattern in forex trading, you may learn from Traders Academy Club founded by Vladimir Ribakov the forex grand master. There are many advanced knowledge you can get inside the TAC academy, and they are perfect for bot newbies and experienced traders.
Candlesticks are intricate aspects that are used to analyze market patterns of the forex trade. They will display both high and low as well as the opening and closing prices of a security. The opening and closing prices are reflected on the body while the highest and lowest price is indicated on the wicks.
The trader ought to know the different pattern types namely single, double and triple candlestick patterns with an in-depth analysis of their characteristics. All these patterns are either classified to continuation or reversal patterns; reversal patterns are the most common candle patterns that are used.
Do you want make extra money as student? Then use amazon selling tool to sell on amazon.
All scenarios out there whether it’s searching for the right products or maintaining a flourishing seller account, it is advisable to learn the skillset and uphold the virtue of patience to attain the set goals.
Having the right tools to accomplish these goals will make the work required easier and also increase sales. These tools enhance the efficiency of the work being done and optimize the operation of the whole account of the seller.
These seller tools and services can range from aspects such as management of the seller’s inventory to providing solutions based on pricing and providing multi-channel selling services.
In this article, the different ways of utilizing Amazon selling tools will be discussed thus showing the importance of utilizing these tools.
Types of Amazon Selling Tools
There are different kinds of tools that provide different kinds of services but all have the same role of meeting the goals of the seller.
1. Product Search
Product searches have an intricate role in the development of a seller’s Amazon store. The product search gives the difference between a product being just one among hundreds of similar products as it places the product in a unique space to blossom and thus get a market boom.
There are numerous product search strategies out there but the one with the best review and clout is Jungle Scout. This is a software with more than one function that helps look for products that are sold in environments with high opportunity stakes. It also provides with the eager user data containing sales of the product.
Jungle Scout has various attributes including being simple to use; it can easily be accessed by the use of a web application. It has a paid service that is paid yearly but it has a catch; it has a period of 14 days in which one is liable to be paid back if it is not the right fit. This added fact gives the user ample time to test the software and make a decision before the 14 days lapses.
2. Keyword and Ranking
A keyword tool is a software that helps the seller understand the needs and requirements of the potential clients. In the competitive platform of e-commerce, it won’t be enough to put the products on the amazon store and wait for customers and make a purchase.
The keyword tools also efficiently give a description of the products placed by the seller, push the product to a higher ranking while following the ranking rules provided by Amazon, and assist in running of the amazon store.
The strategy used involves selecting the appropriate keywords of the product and using these keywords to improve the page ranking and organic listing of the product. The impact of this strategy is to influence the sales of the product.
Two of the most widely Keyword and ranking tools are Keyword Tool Dominator and AMZ Tracker.
Keyword Tool Dominator is specifically used for searching long worded keywords. It ranks the keywords from the first to the last in the order of popularity. As an alternative, you can also use Zonguru, which is also the best Amazon keyword research tool. Visit this page to learn everything about Zonguru.
AMZ Tracker also performs keyword ranking but has more features such as the integration of competitions’ sales tracking, management review, and page analysis.
A perfect example is the Appeagle which enables automatic repricing as well as offering an insightful analysis of the state of the administrator’s account. It also has a two-week trial basis to ensure proper operation as per the user’s needs. Also, it is not only applicable for amazon users but also users who have eBay or Walmart online store accounts.
4. Review Monitor
This concept involves the use of software in the specialization of reviews on the product. This software is fundamental as reviews are the most important factor that every customer considers when deciding to purchase a given product.
One perfect example software is the AMZFinder which accurately matches the review of a product, whether negative or positive, to the order ID of the product purchased. It is especially needed in scenarios where the customer reviews are too much to be physically sorted.
This matching of the review to the order ID makes it easier and faster for the feedback to the customer to be finished or contact the customer and go into detail on why the product did not pan out as expected. This way the seller is kept abreast of the reviews and find means to rectify the issue or uphold the product.
5. Deals and Coupons
A well-known way of increasing the customer traffic to your Amazon store is by using discount offers on the products. This method is especially advised to small and medium-sized businesses as they require the traffic to get more sales.
One example of coupon websites is the Slickdeals which is denoted as SD. This website has a huge traffic flow to amazon stores making it efficient and highly recommended; it thus optimizes the product listing and the improve ranking. Slickdeals is majorly used in the USA; others are Redflag used in Canada and Kakaku used in Japan.
Another method of discounting involves the use of coupon codes that are submitted on the Amazon listing thus gaining a tremendous amount of traffic. This method is mostly used in large businesses.
It is important to note that for a business to access more websites they have to partner with an Amazon Affiliate. However, sites such as Retailmenot allows for the free submission of coupons.
Amazon Selling tools can now be seen to have great importance to all kinds of business; this relates to whether it is a small to medium-sized enterprise or a large enterprise. They can be used to rank up or get reviews from customers among other functions. One common aspect is that all these software have a trial period with which the money can be sent back to the user in the case of being unsatisfied with the service.
A final remark is that the functions stated are not the only ones as there are vast uses of Amazon selling tools but these are the main uses that are highly affected by all parties involved.
Search Engine Optimization (SEO) is the major tool most website owners use to get more traffic to their website. Optimization of a website is essential to get traffic and secure the level over the search engine. The key aim of the search engine optimization is to drive great number of traffic from diverse sources and to get repetitive visitors. SEO plays a crucial role in ranking a site in search engines in many ways including;
- SEO is the back bone of online business websites as well as other interactive sites. With constant update of content on website, SEO helps to drive more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work. Depending on the set of keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. As a site owner you can see many e-commerce sites which are making huge success with SEO to get more traffic. More also the exchanging of link and made directory can enhance the traffic towards the site. It is therefore important to maintain the position on the search engines like Google, yahoo and others. The SEO ranking can be closely monitored by Alexa and other ranking site to monitor the position over the search engine. However, you can monitor your website by checking the rank to know the status of your website.
- A Search Engine Optimizer is a technique used to get new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. Having a Search Engine Optimizer to your site is essential as it is aware about the latest tools to get submitting text over free article directories. However practicing website optimization with ethics is in this case very vital. There are many Search Engine Optimizers which are using shortcuts to get the better result but ultimately they are trapping under crawler.
- Getting at least the first five pages of your site to appear in at least in the first three pages of a search engine is the ultimate goal for the website owner and SEO to get the traffic and maintain the positing online and also to get the repetitive users on their website.
- Every business and service websites need SEO to maintain their position in the Google or other search engines. It is SEO’s responsibilities to keep website as front runner in search engines in today’s world.