Home » Technology

Category Archives: Technology

How To Improve Your Gaming Experience

There is much more to gaming than simply picking up a controller and playing. And while you might enjoy some playtime at a friend’s house, you quickly discover how immersive the experience can be once you dig a little deeper. That’s right. A whole other world is waiting for you if you care to indulge it. This post will share some thoughts and suggestions on how you can turn typical gaming into the ultimate “getaway”.


Your Surroundings Matter


One of the first things you have to do is set the environment. You want to be comfortable if you plan on sitting down for the next few hours. Sure, you might be content with your current setup. But if you are serious about enjoying every second, you do not want any distractions. Start with basics like the chair you use. Not all chairs are the same and the wrong one will eventually leave you aching and hurting after sitting too long. The same goes for the space you play in. Is it cluttered to the point that something keeps catching your eye? Or is it clean and organized, which helps you to focus on the game in front of you?


Be Open-Minded To New Games


Odds are you have a favorite game you play over and over again. Even though you know it inside out, you still come back to it for the same thrills. However, this does not mean you should exclude new releases. The truth is there are new and exciting titles that are constantly being released, take into account different gaming opinions. And you can find a lot of info about new games by visiting gaming blogs and sites. But if you are too hooked on your old favorites, how can you expand your gaming experience? If necessary, force yourself to open up and let the new games in. You are bound to find a few that will boost your enjoyment.


Address Handling Issues


Nothing takes away from gaming like having to compromise the way you play. A good example would be a slow or inconsistent internet connection. And when this is the case, you will only end up frustrated and angry instead of happy and relaxed. Hence the reason for addressing the problem before you continue playing. If your internet service is lagging, switch to another one. If your controller is faulty, replace it. All these little things can make a huge difference.


Try To Better Yourself


It’s no secret that you are going to enjoy gaming a lot more after you develop your skills. So take the time to go through tutorials and learn everything you can. You should also pay attention to what other gamers are doing. Thanks to streaming platforms like YouTube (where gaming channels are available), you can look and learn from the best. You’ll be surprised at all the tips you can get just by watching others play.


Remember To Take A Breather


Even though gaming can be awesome, you shouldn’t forget about life in general. You probably have other responsibilities that require your attention, so give yourself space to live up to them. The games aren’t going anywhere. And when you do return, you will enjoy it so much more.

Tips For Choosing The Best Web Designer



Whether you need to update your existing website or just getting started online, choosing the best web designer can ensure you are on the right path to succeed online. However, what makes a great web designer? We have compiled our 5 top tips for selecting a New Orleans digital marketing company to help you narrow down your choices effectively.


1.Determine your budget


When determining your budget for web design, it tends to be a case of the more money you pay, the more you receive.


Most web developers and designers work on the basis of time. They will review your requirements and determine the amount of time they will need to complete your job and multiply this figure by their hourly or daily rate. Therefore, if one designer gives a much lower quote than the others you have asked, then find out what hourly or daily rate is being charged. If they have a similar rate but lower overall costs, you will know that they will not be spending as much time trying to understand your business, research what is needed to make your website succeed, or completing your website to the highest standard.


Before you make a final decision, it is critical to determine how critical your website is for your business. Are you just looking to have an online presence since that is one everyone does or do you want it to be a significant revenue source for your company?


If you do not view your website as being a valuable asset for your business then you might be underestimating how many individuals are looking for your services or products online. Google offers a keyword planner tool that you can use. It shows how many individuals are searching for a specific keyword or keyword phrase. It can be a good starting point when you are trying to understand how much potential exposure a great website can provide you with.


2. Do they offer ongoing support?


You most likely will get a better hourly or daily rate from a small business that has a lower overhead. However, you will also probably not get as much ongoing support and a smaller pool of skills and resources. Are you searching for one person who could leave you stranded whenever they go on vacation? Could that potentially be a problem for you if your website had a problem and you needed immediate support? Is your website so critical to your business that you need to have 24-hour or out-of-hours support?


If you are unsure, try to test out their support. Simply pick up your phone and call them. Ask a technical question and then see if you are able to talk to someone who has the appropriate skills to answer your question.


3. Review their portfolio


Any reputable designer should have a portfolio that contains many websites. If you cannot find anything from your own industry or a related one, then search for websites that have similar functionality to yours. For instance, a similar payment or booking system.


You can also look for designs that you like the appearance of. However, keep in mind that the best designers can create whatever is need to appeal to their target audience. Therefore, don’t be too put off just because they don’t have websites in their portfolio that are in your style.


Try to be objective and look at their websites and think about whether you would like to use them if you were part of their target audience. Are you impressed enough by the designer that is being promoted to get in contact with them? Is reaching them fairly easy?


4. Get testimonials


A great way to obtain a testimonial is to talk to someone directly who has worked with the designer. Try to call some of the businesses that your prospective web designer has created websites for, or perhaps a selection from the top sites in their portfolio? It just takes a few minutes to ask them:


Was collaborating with the designer easy?

Did they finish your project on budget and on time?

Did they do all the things they promised to do?

Do they provide solid long-term support?


Third-party online review systems are used by some designers to collect real feedback from customers. Watch out for them and maybe try to search online for reviews and feedback of the designer.


5. Don’t forget about your past web designer


There is a common misconception about website design that it is a form of art and that if you return to your original designer you will end up having something similar to your current website that is being created.


A good web designer or graphic designer, in fact, should have the ability to produce highly varied designs depending on the project’s requirements. Their natural style should not be a highly significant factor. With this type of work, we are fortunate that this industry has technologies that are moving forward at a rapid pace. Therefore, within months of your website being developed, your designers, as long as they current with the times will have an entire set of new tools that are available to produce something new that exceeds their past work.

How to develop an app and get it on Google Play Store

In this post you are going to learn how to turn your great idea into a mobile app and then get it listed on Google Play Store.


You may want to develop a mobile app for different reasons.


Maybe you have a revolutionary idea for a project management app. Maybe you want to create a social networking app that gets people the best possible deals from online retail stores. Maybe you want to build a better Duolingo that covers all your regional languages.


Whatever the reason may be. You know that your mobile app idea is unique and it is completely going to transform the way people accomplish a particular task.


So, how do you go about it?


Building a mobile app is not a hobby project. It is not something like one day you sit in front of your computer, start coding and by evening,you have a mobile app that you can get listed on Google play store and by the next day, thousands of users are going to download it and you’re going to have a crazy following.


Of course, if it is a hobby project, you can have a go at it. But, if you want your mobile app to be purposeful and a commercial success, there is an elaborate procedure that you must follow to develop a successful mobile app.


Listed below are some steps that you can take to build a mobile app successfully.


Write down the “Why” of your mobile app and list down the features


Every mobile app must solve a purpose. Why do you want to have that mobile phone app? What purpose is it going to solve? Why should people download and install it? How is it going to make their lives easier, more meaningful and more productive?


Knowing your “why” is extremely important. This will give you clarity. This will give you motivation. This will also enable you to target the right consumers.


Then make a list of features. Making a list of features will solve many purposes. It will help you know why your app stands out in case there are similar apps already there in the app stores. You will be convincingly able to sell the USP of your mobile app.


Making a list of features will also help you decide which technologies to use to build your mobile app and how to choose a mobile app company in case you need to work with one.


Do proper research on your mobile app development idea


In 2017 there were roughly 178 billion mobile app downloads and this number is projected to increase to 258 billion by 2022 [source]. It is often claimed that for every idea there is a mobile app.


Hence, do some research about your mobile app development idea. Make sure that the exact version doesn’t already exist. Spend some time on different app stores.


You don’t need to feel disheartened if you find out that many companies and mobile app developers have already built mobile apps around your idea. There must be some uniqueness that you can offer.


This is where the feature list mentioned above will help you. You can compare the features that you have listed for your own mobile app with the features of the mobile apps that are already present. If you feel that your features a unique and will compel users to download your app, then you decide to go ahead.


Analyze the market


How much do you think will be the demand for your mobile app? Is it a revolutionary idea for which you will need to raise awareness, or people are already looking for solutions to an existing problem, for example, a better and intuitive to-do list that they can combine with Google Calendar?


You can work with a mobile app development and mobile marketing company like DCI that has massive experience researching and analyzing mobile app markets and providing both qualitative and quantitative data to companies. The analysis will let you realize the true potential of your mobile app.


Decide on the revenue model


You want to make money from your mobile app, right? The development of your mobile app will proceed according to your revenue model. The revenue models that you can use in your mobile app include


  • Monthly subscription fee.
  • In-app purchases.
  • In-app advertisements.
  • E-commerce.
  • Data gathering and research.


Most of the mobile app companies decide to adopt a freemium model in which they allow the users to download and install a functional version of their mobile app but if they are looking for more advanced features, they need to upgrade by paying.


Decide to partner with a competent mobile app development company


That is, if you’re not building the mobile app in-house, or on your own (in case you are a programmer).


Choose your app development company carefully. What are you looking for? A complete package that includes development and Google Play Store listing as well as Apple’s App Store listing? If you want to cover multiple operating systems, you may have to look for Android and iOS app development agencies. There are some exclusive iOS app development companies and Android app development services.


A competent mobile app development company will help you decide what direction to follow and which technologies to use.


They will also prepare a wireframe and a prototype so that you can get a real sense of how your mobile app is going to shape up once they are done developing it?


Closely work with your mobile app development company


When you partner with the mobile app development agency it doesn’t mean you assign them the task and then you never follow up until the app has been built. Since it is your idea, you must closely work with the development team. At every juncture they will update you.


A competent and experienced mobile app development agency like DCI that has worked on several international assignments will also help you decide what technologies to use to maximize the potential and user experience. They can also let you know whether you can have a single mobile app for iOS as well as Android (a web-based app) or you need dedicated mobile apps for these environments (native mobile apps).


Closely follow the development and make sure that all the features and attributes that you have envisaged in your mobile app idea are present or are being incorporated. You can also give them live feedback but don’t overwhelm them. Sometimes, a lot of interference can be counter-productive and may end up jeopardizing the entire project. Only contribute constructively.


Deploying the app on the Google Play Store


The process is more or less the same for Google Play Store and Apple’s App Store so we are right now just focusing on how to get your app on the Google Play Store. The process can be tricky so it is better to work with your mobile app development company to get your app included under the right category and also get approved by Google.


The mobile app development company can help you carry out the following processes to get your app included in the Google Play Store:


Testing your mobile app and making sure that all the bugs have been fixed.


Gathering all the APK files at one place to get an idea of the maximum size limit and APK version requirements for the Play Console.


All the details about your mobile app. If you want to include images and screenshots that will also need to be uploaded. You can also decide the language of your mobile app.


The name of your mobile app and its description are very important because they’re going to have an impact on how easily people can find your mobile app using the search function.


Then, you need to list your app under the right category. Choosing the wrong category can lose you thousands of users.


After you have accepted their privacy policy you can submit your app for review. Once it is reviewed, either further changes will be advised by the reviewing team or your app listing will become active on Google Play Store and users will be able to download and install the mobile app.


The Best Internet Setup for Working from Home

With the novel coronavirus spreading all over the world, no country is taking a chance. That’s why many countries are declaring a lockdown to slow the rate of spread of this menace.

The number of deaths in New York City is now over 16,000 with the number of infections going beyond 200,00. City officials are encouraging people to work from home to reduce the level of contact.

However, working from home is only possible if you have a strong internet connection. Of all the internet providers in New York City, Spectrum Internet service is one of the best. You can compare the current speeds, plans and prices that Spectrum Internet is offering in NYC this month.

You’ll get free antivirus and modem with most plans. They also offer unlimited data usage. What about installation?

With coronavirus around, and the requirement for social distancing, Spectrum Internet Service is the best because you can install it on your own.

There will be no need for a technician to visit your home and cause you and your family to worry about getting exposed to COVID-19.

What Will You Get in The Spectrum Internet Installation Kit?

The installation process is tricky, but you can do it by yourself. This guide will help you with the installation process. The Spectrum Internet kit comes with:

  • A manual (guide)
  • Modem
  • Wi-Fi router
  • Instructions manual
  • Cables (2 power cables, coaxial cable, Ethernet cable)

Before starting the installation process, ensure you have all the above items. If any item is missing, you can contact the supplier right away.

Installation of Spectrum Internet

Once you have everything in place, you can follow the steps below to install Spectrum Internet.

Install the Modem and Connect It

To install the modem, connect it with the coaxial cable. One end of the cable should be connected to a cable out, while the other end should be connected to the modem. If you are sharing a cable, you’ll need a coax splitter for the Spectrum Receiver.

Connect one end of a power cable to the electrical outlet and another end to the modem. Wait for about 3-5 minutes for the modem to get connected to a network. Check the online status. When the light turns solid, it shows the modem is connected.

Connect the Wi-Fi Router with the Modem

Once the modem connects with a network, the next step is to connect the Wi-Fi router. You can use the Ethernet cable for this connection. One end of the cable goes to the Wi-Fi router (Internet port) while the other end is connected to the modem.

The power cable is then used to power the router. One end goes to the router while the other is inserted into a power source.

After about 10 minutes, the light in front of the Wi-Fi router will turn solid, showing that you can move to the next step.

Connect the Equipment and Activate the Spectrum Internet Service

Now you have the modem and the Wi-Fi router in place. You are done with the hardware part.

Next is to deal with the software component – connecting the equipment to Wi-Fi, then service activation. Your Wi-Fi router has settings that you can use for this step.

Open the settings then look at the back of the Wi-Fi router. You’ll get the password, login ID, and IP address. Use these details to log into the Spectrum website. Choose the network, 2.4 GHz or 5 GHz. All

Spectrum routers support these frequencies. If you find only a single frequency listed, go to advanced settings.

The advanced setting will automatically choose the frequency for your router. The higher the frequency, the higher the internet speed and the shorter the wireless range.

Once everything is set, you can now activate the device. You can do this by calling Spectrum, or by visiting the site listed on the kit.

Spectrum has many professionals that can help you if you have questions during the setup process. All you need to do is to call the Spectrum Customer Service number and they will be more than willing to assist you.

Optimize Your Network

After connecting all the components and confirming that they are all working as desired, you must optimize the network so you can get the maximum internet speed.

The first step in doing this is to select the best position for the router. You’ll notice that even in the same room, the router will not provide you with the same signal level. Find a place in your room where the router will give you optimal and uniform signals.

You can also create custom names by attaching network frequency numbers to network names. Remember that your devices will require authentication the moment you change the password and ID of the network.

Optimizing your network marks the end of your Spectrum Internet installation. You can and sit back and enjoy your stream movies, favorite shows, and even play games without having to worry about interruptions.

Advantages of Using a Spectrum Modem and Router

As a Spectrum Internet customer, you’ll enjoy free services on their router and modem on the Spectrum Ultra and Spectrum Gig Internet Plans.

Another benefit of Spectrum is that they offer free technical support. If you are using their devices, they will be available to provide a solution.

With self-installation, you can install your Spectrum Internet system when it is most convenient for you to do so.

Spectrum offers very fast internet speeds. You won’t have any problems even when streaming videos – there will be no buffering. Their speeds begin at 100Mbps, which is about 20 times the speed of DSL. With this speed, you can use several devices and you won’t notice any change in speed.

Final Words

As you can see from above, the best decision you can make is to sign up for and do self-installation of your Spectrum Internet.

This is more so during this time that coronavirus has caused many people to stay indoors and work from home. Spectrum Internet is easy to install, and you don’t need any special skill or training.

Social Media Marketing: The Importance Of Brand Consistency

Effective brand marketing involves establishing a set of interconnected company identity attributes. Such attributes include your business’s core brand values and unique selling points. As the digital marketing landscape continues to grow at an exponential rate, implementing consistent brand messaging is becoming simpler. However, the majority of businesses still don’t know where to start when it comes to conveying their brand’s story effectively on social media platforms.


One brand that has succeeded in effective consistent brand marketing on social media is Colonial Ghosts. The popular ghost tour company makes for a great case study that other small companies can look to for inspiration as to how to use consistent branding successfully across all social media platforms, including Twitter, Instagram, and Facebook.


Consistent Branding Advantages


Communicating your business’s brand message and core philosophy can be challenging. But taking the steps to keep brand messaging consistent enables you to generate a loyal following from your target audience. The way customers interact with your business will transform massively if you work on putting out the right message. Cultivating a brand that has a well-structured social media savvy communication strategy has multiple benefits for your business.


Brand Consistency on Social Media: Key Marketing Tactics For Achievement


Your company’s social media presence will directly influence the performance of your brand. Increasingly large proportions of today’s consumers use social media platforms to research brands before buying any products or services. If you create an engaging online presence across the biggest platforms, you can significantly improve your conversions.


Visual Elements


The visual look of your brand compromises many elements including your logo, color selection, fonts, layouts, and other graphical design choices. Your brand’s visual identity is impacted by all of those design elements. Twitter, Facebook and Instagram have endless customization options. As a company, you need to create a visually attractive profile page that reflects the personality and messaging of your brand effectively.


Maintain Message Content Consistency


Messages that conflict with each other can cause confusion and damage your brand. Therefore, it’s vital that you ensure all content posted on social media channels is consistent. Don’t bombard followers with the same content repeatedly. Vary your posting pace — users on Facebook and Twitter expect different posting frequencies from brands they like.


Fans don’t appreciate constantly receiving advertisements. To unleash the marketing power of social media platforms, you need to get creative with your posts. Such platforms are not simple promotional streams.


Share Curated Brand-Related Content


Social media accounts from brands that only ever share or promote their own services and products often lose followers.  It’s important to also share carefully curated content. You can share interesting, informative, funny or heartwarming content that you know your followers will appreciate. However, it’s important to ensure all the curated content you link to is related to your brand’s identity and overall theme.


Put Out Consistent Social Signals


There are dozens of online platforms where your target audience can search for info about your brand. You can strengthen your brand message consistency by linking your company presence across all the most popular social media platforms. This is a quick way to leverage good reviews on a similar platform to grow your brand’s reputation on Facebook.


If you check out Colonial Ghosts’ Facebook page, you’ll see there is a TripAdvisor tab present. The company’s Facebook fans can read all positive reviews published on TripAdvisor without having to leave Facebook. Colonial Ghosts have even taken the next step and embedded their TripAdvisor reviews on their official website. It would be highly advisable for you to visit the company’s website so you can see the right way to implement consistent brand marketing.

How to Reduce Your SaaS Churn?

Minimizing Churn


For most SaaS start-ups, spin is just one of the crucial metrics utilized to analyze the health of the business. At it’s the basest degree, churn stands for the reduction in numbers (and/ or earnings) from customers terminating their registrations. In practice nevertheless, spin is extra complex, specifically for start-ups brand-new to SaaS, that do not have historical information, and also remain in lots of instances still aiming to achieve item/ market fit.


Wedding minimized churn, with income development, and a scalable affordable purchase method is the best method for a SaaS start-up to drive growth thus validating its significance.


Computing Churn


Spin prices can be calculated in a variety of methods:

  • Regular monthly customers
  • Yearly customers
  • Seat numbers
  • Monthly income
  • Annual profits


The numbers can additionally be calculated with or without adjustments e.g. if focusing on the regular monthly spin you may choose to eliminate those clients on annual agreements from your computations (as they can not spin).

The standard computation is just measuring the net modification in numbers over a certain period e.g. month-to-month or yearly. See David Skok for key SaaS statistics interpretations and also estimations.


Regardless of the approach you require to computing churn, something is clear, ensuring your spin price is as low as feasible is of important importance to your startup’s survival.


Why is Churn so Vital?


Numerous startups focus on customer procurement as a crucial motorist of development. Nevertheless, with SaaS services, the bulk of customer earnings takes place in the future, and hence guaranteeing you retain your existing customers is of paramount relevance.


With SaaS companies, the expense of consumer procurement is in advance and in-full, whereas revenue is uncertain leading to obvious cash-flow effects. Profitability is thus reliant on consumers not churning as well as being maintained well into the future.

For many startups, life is not so easy, and many acquired clients simply do not linger. Recognizing the crucial vehicle drivers of churn and also making certain robust processes are in location to reduce the level of churn is therefore of crucial value.

What Does Great Churn Resemble?


SaaS companies are complex, without any two alike, as well as provided the variants in SaaS applications, core company designs, customer types and techniques to calculating churn, it is extremely hard to benchmark spin prices.


Take customer kind as an example, if the leading section of your individual base is SMB’s and entrepreneurs, churn will likely be high due to enhanced failure prices, contrasted to bigger extra established businesses. If your key customer team is enterprise customers, spin prices will likely be lower as a result of it being a more considered acquisition decision, usually containing a number of choice manufacturers, with yearly agreements the standard, and where switching costs are more probable. Comparing churn in this circumstance would certainly be useless.


Likewise, your spin price will certainly also differ relying on:


  • Whether you are B2B or B2C concentrated
  • What your average contract dimension is
  • The characteristics of the target market you are primarily offering right into
  • The signup procedure utilized
  • The core service design e.g. complimentary test, freemium, paid just etc


However, whatever your unique situations, reduced solitary number annual spin prices need to be the goal.


Decreasing Churn


There are naturally various factors customers churn consisting of:


  • The option does not yet effectively meet their demands.
  • Advertising and marketing has misstated the solution.
  • Key attributes are missing out on.
  • The value suggestion is weak.
  • A credit card falls short.


The list of reasons individuals churn is limitless, nevertheless, at it’s a most base degree if you can deliver an extraordinary value recommendation a number of your customers are most likely to stay. For ingenious start-ups, though this is difficult as they are starting a journey of discovery.


” A start-up is a short-term company made use of to search for a repeatable and also scalable organization version.” Steve Space.


While the best goal will be to supply a compelling service that supplies considerable value it is not that simple for fledgling start-ups seeking to forge a new path, and hence spin rates can be unsustainably high. So what can start-ups do in the acting to minimize churn while striving for item/ market fit?



  • Develop A Strong Customer Comments Loophole.



Thrilling your customers by enabling them to be successful with what they are looking to accomplish is of course secret. For onset SaaS services, feature lite applications, and minimal client involvement can imply that the service fails to supply what the consumer genuinely requires.


SaaS applications benefit from regular item release cycles, and also, therefore, the advancement team remain in a placement to improve the application on a recurring basis, and also to reduce any kind of apparent attribute deficiencies. Consistent financial investment in product means that gradually the application generates a lot more worth for existing customers, and advantages a broader audience than the first beta variation. But this will only happen if designers are engaging with consumers first hand, rather than 2nd presuming from behind the comfort of their MacBook Pros. Developing a solid comments loop so any kind of initial troubles can be quickly corrected will certainly also aid make sure that very early clients derive actual value.

Thinking you engage proactively with your preliminary consumers, churn prices must decline over time (when seen by signup associate) but this is only after a clear Product-Market fit has been developed and also the option is driving genuine worth.

Guaranteeing that very early versions of your application supply actual value to an extremely targeted particular niche or identity team assists get your start-up off on the ideal foot.


  1. Buy Consumer Success


Unless a consumer achieves success in attaining their objectives (with the application) their propensity to spin will stay high.

Much more well established SaaS companies with venture customers will generally have a devoted group whose job is to ensure that brand-new account signups are onboarded effectively and that the application is providing worth. They will likewise identify as well as support internal champions, who can promote up-selling as well as cross-selling, resulting in adverse churn (where growth revenue exceeds terminations).

For those start-ups with rate points where it is unrealistic to involve with clients on a one to one basis, the capability for customers to self-serve, and also to obtain worth without needing to engage with support team is vital to make certain that razor-thin margins are not deteriorated with assistance costs.


However, in the early days, it is necessary to go above as well as past what would be called for in the short-term to guarantee that your individuals are taking advantage of your service. Are customers onboarding efficiently? Are task degrees at the level called for to obtain value? Are trial customers updating to paid accounts?

” Client success has to do with more than supplying service or support.”.

Lincoln Murphy.


  1. Build Natural Switching Over Prices


The benefits of the majority of SaaS applications to consumers is extremely enticing and also usually consists of:


  • Reduced dedication difficulty for prospects.
  • Acquisition choice is derisked as worth (usage) is lined up with the expense.
  • Ability to use tests in advance of a purchase.
  • The ability of customers to leave at any moment, and also at minimal expense.


Nonetheless, one male’s meat is one more guy’s poison, as this best storm of consumer benefits is exactly what makes SaaS organization models so susceptible. The convenience with which your users can terminate ways that the balance in between purchase expenses, and lifetime value are vitally important.


For a SaaS start-up, producing dampness, and enhancing switching expenses is key so that clients are retained for longer. Nonetheless, this is not the changing expense of old, where long term contracts and also intricate applications that needed considerable training financial investment (hence raising secure) were to the fore.


Modern changing costs indicate delivering substantial actual worth, encouraging daily active usage, and continuous individual contentment so the user has no factor to churn. If using an application can become habitual, the changing sets you back substance gradually, specifically if the application links to complementary remedies via open APIs. For example, Squarespace enables consumers to construct and run sites on their platform, while likewise motivating individuals to incorporate whatever from organizing to email to Google analytics. The value proposal is really strong, as well as when live the idea of switching just does not go into the equation.


  1. Obsess Over Onboarding


Several SaaS applications experience the ’em pty state’ or ’empty slate’ issue whereby initial experiences are underwhelming due to the fact that the application lacks purposeful information at the beginning e.g. an accounting software program application without economic data is quite restricted being used. Similarly, making certain that the ‘time to utility’ is as tiny as possible help make certain that the first user experience provides some early value, so the consumer is incentivized to remain. Engineering an effective onboarding, preliminary present or deployment is therefore critical.


” The best products compensate users as quickly as feasible after setup and also account production. But it’s very easy to ignore this and therefore, enjoy conversion prices from download/install-to-active fall.” Tom Tungz.


Consuming over the various consumer trips will help ensure that initial client experiences are created to give some early worth. Searching for patterns amongst effective individuals is important (be it through the similarity of Intercom information or from discussions with real customers).


If a particular associate of active individuals complied with a specific onboarding circulation, after that it is worth motivating others to take the same path. As an example, Facebook has identified the significance of certain tasks in the very first couple of days of signup and also proactively motivates individuals to do something about it that will certainly boost their tendency to use the application.


” The onboarding duration is, for a business, probably one of the most important times in a SaaS client’s life.” Alex Turnbull, CEO of Groove.


  1. Integrate into Procedures for Settlement Failure


Among the most common reasons for churn for those with a huge SMB and entrepreneur consumer base is spontaneous spin i.e. when your invoicing engine stops working to effectively take a payment. This is extra common with regular monthly subscription settlements, as well as the reasons will range from company failings to repayment dates of cards simply expiring.

Guaranteeing you have robust procedures in a position to find bank cards approaching their expiration days, as well as an interaction flow that is immediately set off to correct the trouble is important.

Applications like Card Updater, Churn Buster and also Visa Updater are particularly valuable if your organization volumes are adequately high to require a 3rd event intervention. Likewise, some organizations incentivize the addition of secondary payment cards to your account, which can after that be billed if the default one falls short. No matter the strategy took it requires to be as smooth as is possible, after-all updating settlement details is a duty most time pushed users would happily stay clear of.


  1. Produce Cancellation Processes


While it may be appealing to make it difficult to terminate, this method is not a good idea as it risks generating assistance calls from irate customers who are made use of to ‘one-click’ services. Phone to cancel? You should be joking!

However, it is possible to include a handful of choices in the termination circulation that can assist retain clients.


 The adhering to stand for several of one of the most common strategies:


  • Allow customers to stop their accounts.
  • Allow consumers to step down a rate.
  • Set up a drip project to try and also win expired customers back.
  • Urge customers to continue to be registered for the newsletter (possibly their recurring patronage is contingent on a planned attribute).


In the early days, it is essential that you talk to as several terminated consumers as is feasible. The objective of the call needs to solely be to discover their experiences with a view to getting rid of several of the reasons that may impact others, as opposed to try and pressurize them to remain. While not scalable, these early discussions are once more important to aid guarantee product-market fit and to appear crucial churn chauffeurs that can be improved.


  1. Produce Early Warning Spin Alerts


The old proverb that ‘prevention is better than cure’ is really relevant when it pertains to SaaS. Using applications like Intercom as well as Totango it is possible to make use of information to identify signs of approaching spin. For instance, daily energetic use prices may lessen, or a crucial component of the success trip might remain unfinished e.g. probably a desktop mount, or an information import has actually not been actioned in the first week when these are vital jobs to obtain value.

Using drip mailing campaigns as well as press messaging developed to motivate tasks that increase the likelihood of a customer being retained are outstanding methods to interfere before it is far too late. If a particular activity needs to be done before the user sees the worth, this needs to be front and also the facility of any kind of circulation.


As an example, Twitter incentivized new individuals to promptly and easily adhere to over 10 relevant accounts (based upon signup signals incl place) acknowledging that this step was a key element of those that stayed. Pre populating Twitter feeds with some pertinent accounts made it a great deal easier for first customers to value the value.


  1. Incentivize Annual Agreements over Monthly Ones


While annual permits are typical with business services, they are not as common with consumer concentrated options. Offering luring discount rates for those that pay yearly (and in advance) not only helps in reducing churn but can additionally dramatically boost your money placement. With a monthly dedication, the chance to spin is certainly raised eleven fold up. Once more this technique is not without some drawbacks, not least deteriorated margins.


For regular monthly registrations conserving invoices in a dashboard as opposed to emailing them out is additionally suggested for onset SaaS services, that have yet to reach product-market fit, and also do not desire monthly invoice e-mails activating mass cancellations.


Certainly, these techniques do not resolve the core spin concerns available, as well as are merely ideas that can be made use of to minimize churn in the very early days when every dime counts, as well as it is everything about survival.


  1. Intensify Commitment at Signup


The signup form is an essential step in any type of on-boarding procedure, as it represents the accessibility point into your application. For a lot of, a friction-less register process is essential to enhance conversions. Enabling users to sign up with just an e-mail/ password combination is about as frictionless as you can get, but will likely lead to lots of anonymous e-mails in the guise of hedt302@aol.com. Attempting to meaningfully involve a user with this information as the only information factor is nigh on impossible. At the other end of the spectrum, a signup form that demands confirmed business emails, and credit card details prior to enabling users to access the software add considerable rubbing yet helps ensure top quality.


With the former, you may get the volumes but will likewise obtain a mixed bag of potential customers, many of whom are just ‘kicking the tires’. Demanding to validate a software development company mail (for business options), along with a name and also number will certainly reduce sign up volumes but will certainly guarantee that the signup is extra dedicated, is ‘genuine’ and also is much easier to involve with. If a substantial section of your signups are confidential AOL and Hotmail accounts, your capability to involve is much more limited and also their propensity to spin will be greater.

So what seems like a fairly harmless choice concerning a subscribe kind can have profound ramifications for churn.


If senior monitoring incentivizes marketing to concentrate specifically on lead speed after that they will normally maximize as friction-less a subscribed course as possible.

On the other hand, making certain the focus is on ‘genuine leads’ will typically suggest reduced leads originally, but if the value recommendation is clear, and also rewards are lined up after that much better-qualified prospects will certainly go into the funnel.


  1. Acquire New Customers at a Greater Speed than Lost Clients.


If all else stops working, you can ignore the leaky pail and UI/UX problems you have and also continue to obtain new customers at a better rate than those heading out the door.


While this approach may assist keep a sense that all is fine, it is just kicking the issue in the future but can help get you time as you look to resolve retention problems in parallel.


For beginning business, churn issues are intensified by the reality that customer procurement expenses can be unsustainably high as marketing professionals focus on paying to get leads to sustain development demands. Any individual can buy interest, the real inquiry is whether this focus is compensated with a long term dedication.




In summary, handling spin should be an essential issue for everybody working in a SaaS organization regardless of their title or department. SaaS services are rather special, and the line between success and failure is razor slim. Recognizing the crucial drivers of churn, and looking for to mitigate versus them ought to be everyone’s concern. For early-stage SaaS services it means obsessing over the details, speaking to as numerous spin consumers as you can, as well as looking to combine minimal gains throughout all aspects of your proposal such that the churn rate is within an appropriate band.


Eventually, you need to supply client success, nonetheless, for startups embarking on a trip of discovery in the direction of product-market fit, the above represent some concepts to help reduce the effect of spin in the early days.

Technical Failures Led to the One of the Deadliest Plane in History: Turkish Airlines Flight 981

The exact number of tragic aircraft incidents, or more specifically, plane crash, is an incredibly difficult subject. Truth be told – nobody in the government tracked such incidents until the systems of air regulations began (1920’s), and even then, there was little, to no interest in doing a formal documentation and investigation of an ill-fated plane. It only changed when prominent people started dying in them. 


Plane crash statistics


The best data to review for airplane crashes is the Statistical Summary of Commercial Jet Airplane Accidents annually published by Boeing, which tracked the commercial jet airline crashes since 1959. 


Outlined in the summary are “Hull Loss Accidents,” which refers to the aircraft accidents involving damage beyond economical repair. From 1959 through 2015, there have been 1,525 passenger jet airliner accidents, involving 29,165 on-board fatalities (crew and passengers) and 800 innocent bystanders, with 717 of those accidents involving destroyed aircraft; and 1,918 accidents involving jet airliners of all types (including cargo), killing 29,646 aboard and 1,216 on the ground, resulting in a grand total of 973 destroyed aircraft.


With thousands of lives lost, the statistics seem horrific for words. But things have been, decidedly, and fortunately improving over time, considering the following factors at play:


  • A third of all this subset of aircraft accidents have resulted in fatalities. In the most recent decade, only 17% of accidents have resulted in fatalities.  
  • Historically, a quarter of all accidents resulted in destroyed aircraft. In the most recent decade, that’s down to just 5%.
  • About 10% of the lives lost in jet airliner accidents over time have been lost in the past decade.


The odds that you’ll get where you’re going safely are looking good. The fatality chart showing the number of passenger fatalities in aircraft accidents since early 1940’s, has a downward trend, even as passengers are increasing exponentially. 


PHOTO | The Independent Chart of Commercial Plane Crashes since 1942


Turkish Airlines Flight 981


One of the deadliest plane crash in history involved the national flag carrier airline of Turkey. On March 3, 1974, flight TK981 departed Istanbul for a flight to Paris and London. The DC-10 landed at Paris-Orly at 11:02 and taxied to stand A2. There were originally 167 passengers on board, and only 50 disembarked. When the aircraft refueled, and the other baggage was loaded onto the plane, an additional 216 passengers embarked. 


According to the detailed accident narrative of French aviation investigative agency, Bureau d’Enquêtes et d’Analyses pour la Sécurité de l’Aviation Civile, “most of the passengers were booked on this flight because of a strike at British Airways. When all preparations were complete the flight received permission to taxi to runway 08 at 12:24. Four minutes later the crew were cleared to line up for departure and were cleared for departure route 181 and an initial climb to flight level 40. The aircraft took off at approximately 12:30 and was cleared by Orly Departure to climb to FL60, which was reached at 12:34. The North Area Control Centre then cleared TK981 further to FL230. Three or four seconds before 12:40:00 hours, the noise of decompression was heard and the co-pilot said: “the fuselage has burst” and the pressurization aural warning sounded.”


It only took 10 minutes after take-off from Orly for the tragic incident to start. The hatches weren’t latched shut, and it caused an explosive decompression in the cabin, severing the cables linked to the flight deck with the aircraft elevators, rudder, and two engines. 


The pressure difference resulted in the floor above the cargo door to collapse, ejecting two occupied tripe seat units from the aircraft. The No. 2 engine power was lost almost completely, and the aircraft turned 9 degrees to the left, and took a nosedive, crashing into trees travelling at around 490 mph. 


This crash remains to be one of the DEADLIEST single-plane crash with NO SURVIVORS, which is the worst on French soil, and the second worst in Europe.


The design flaw on the Douglas DC-10


PHOTO | STF/AFP/Getty Images      DC10 Turkish Airlines airplane crash in the Ermenonville Forest


Reports indicate that the crash is caused by the major design flaw of the airplane. Through investigation, the authorities discovered the following problems and ethical concerns:


  1. Turkish Airlines Flight 981 plane crash saw the poor handling of design, and manufacturing of the said aircraft. 


An American Airlines flight experienced the same problem as the Turkish Airlines’. Dan Applegate, Director of Product Engineering at Convair (DC-10 subcontractor) wrote a memo to his boss, noting that the fundamental safety of the cargo door was being progressively degraded. He said the cargo door demonstrated an inherent susceptibility to life-threatening and catastrophic failures, when exposed to the decompression of the unvented passenger floor. This, however, was not attended to because of the subcontractor’s (Convair) fear of hurting its relationship with McDonnell Douglas. 


  1. The McDonnell Douglas DC-10 aircraft had a number of precursory failures over the four previous years (prior to the accident); despite that, the manufacturer has not taken sufficient corrective action, leading to the mid-flight cargo door failure of this ill-fated flight.


1969 saw the design process of the DC-10 aircraft. During that time, McDonnell Douglas requested its subcontractor, Convair, which was designing the fuselage, including the cargo doors, to provide a “Failure Mode and Effects Analysis” (FMEA). Despite identifying nine possible sequences that could result in horrific, and life-threatening situations (exactly like those which resulted to the Turkish Airlines flight 981), Convair didn’t present their FMEA to the Federal Aviation Administration, and McDonnell Douglas’s own submitted FMEAs, made no mention of malfunctions of the cargo door issue.


  1. The cargo door’s design had faulty philosophies, and decisions regarding its manufacture were driven by savings at the expense of safety. It was discovered that DC-10’s vent door design failed to indicate a successful locking of the cargo door, which is utilized by the company’s competitors. 


Years prior to this incident, DC-10 cargo doors had experienced a similar explosive decompression during a ground test and the American Airlines flight, over Windsor, Ontario in 1972. The American Airlines flight landed safely, however.


  1. The company knew of a more serious problem with the tail control lines (passenger floor) but it was consistently overlooked until the horrific crash. 


The aircraft was equipped with three independent sets of control lines (hydraulic and electrical) running through the cabin floor that all severed as the floor collapsed. In the analysis, it was stated that “door failure at high altitudes would cause depressurization of the cargo area and a large pressure differential across the cabin floor. The floor, an open truss arrangement not intended to hold this pressure, would then collapse, severing the hydraulic lines which control the tail.” 


The result of this design is already realized in the accident: complete loss of plane’s pitch control and front-heavy mass distribution of the aircraft (nosedive fall). This result was realized in the accident, in addition to the damage to the fuselage as the door is blown off and ripped away, as well as any subsequent damage to the tail from the door, or any ejected cargo from the aircraft.


Technical and mechanical implications


The deadly crash of Turkish Airlines Flight 981 identified the shortsightedness on the part of the company’s engineers. There is no doubt the engineers had sufficient and subsequent technical indication of such crash. 


Unfortunately, the intense competition during the time encouraged the company to take ethically questionable tactics of undermining the FAA’s procedures, and made light of the seriousness of the design flaws in order to save themselves financially. New modifications to the McDonnell Douglas were quickly implemented following the crash. 


However, the DC-10 continued to be at the forefront of world attention with other accidents: 


  • American Airlines DC-10 flying out of Chicago’s O’Hare Airport crashed during takeoff and killed all 271 persons onboard (1979)
  • United Airlines DC-10 experiencing failure of its tail mounted engine during flight and killed 111 of the 296 people on board (1989)


The Director of Operations for International Airline Passenger Association (IAPA) expressed his genuine and deepening concern about the DC-10 aircraft. He focused on the DC-10’s history as compared to competing aircraft, noting that 3.8 % (17 of 445) of delivered DC-10 planes have been wrecked, while only 1.2 % of L-1011 and 1.5 percent of B-747 planes have shared the same fate (Livingston, 1989, p. 309). 


The statistics give a nod on the view that the DC-10 aircraft may be potentially and significantly dangerous. 


Needless to say, airplane manufacturers should have a well-crafted, and highly-detailed, custom aircraft model, not just for wind tunnel tests or company museum displays, but also to showcase innovatively safe, and well-designed modifications. 


Aircraft manufacturers should only get skilled craftsmen who have had a lot of experience in this particular field. They need the aircraft model in detail, and with the precise instrumentation. A trusted model fabrication company is needed to showcase a highly-detailed aircraft model, whether for design, or reconfiguration, because albeit smaller compared to the actual aircraft, these tools may just be the key to review bad technical indications of an aircraft, and to avoid a deadly plane crash. 

Engineering Provides Significant Benefits to the State Of New York

Engineering has made many contributions to New York State. For example, engineering firms design the sewerage and water systems, facilities for storm drainage, road layouts for tracts of land including housing developments. Engineering companies also design new home additions or new houses.

They evaluate the mechanical or electrical systems of homes before renovations or purchases. They also evaluate the home or structure’s structural integrity. Engineers design facilities for transportation, industrial or commercial projects. Using the latest and even proven traditional engineering techniques, they design municipal facilities such as treatment plans for wastewater and water, bridges and dams.

Buildings in New York use the largest energy consumption heating space in their energy consumption. The largest loads include building cooling and lighting. Engineering services with HVAC provides companies that manage properties with high value, creating more reliable, energy-efficient cooling and heating systems. Upgrading these systems not only saves energy, but ti also improves occupants’ indoor conditions. Human beings can thus maintain health indoors regardless of the humidity and temperature outdoors.

Employment Opportunities

Licensed professional engineers are employed when clients need licensed design professional services. For example, when a government agency’s approval is necessary for construction projects or official projects, these plans need to be stamped and signed by a professional engineer’s seal. Also, engineering is necessary when project designs are complex. They will be able to tell you if it falls behind the professional engineering definition within New York State.

Engineering involves inventing, designing, building and analyzing structures, complex systems, and test machines. At the same time, engineers need to consider limitations of cost, safety, regulation, and practicality. Because of engineering, New York State highways, roads and sewage are constructed flawlessly. Also, construction services for bridges, structural facilities, parks, engineering traffic, and flood control are all under the realm of engineering.

In New York State, engineering is equivalent to new solutions for technology. During the process of engineering design, the engineer’s responsibilities include narrowing research, conducting research, defining problems and decision making. A lot of the time of an engineer is spent on transferring information, applying, locating and researching facts and figures.

Engineers need to weigh various choices of design on their merits and select the solutions that match the needs and requirements the best. The task of engineering is unique and crucial as it involves interpreting, understanding and identifying a design’s constraints to produce great results.

Licensing Requirements

Licensed professional engineers in New York need to have earned a minimum of twelve years of experience or education credit and had passed the licensing examination that consists of sixteen-hours. Most professional engineers in New York have a four-year bachelor’s degree from engineering programs accredited. They also need to have earned experience that has qualified them as intern engineers. Most have a master’s degree in their chosen field.

Authorization Needed

To become an engineer in New York State you need to be authorized as a business entity’s employee to provide New York State engineering services professionally. Your firm needs to have a New York State Education Department Certificate of Authorization. If your firm does not have the authorization to provide New York State engineering services, the contract with the client in New York needs to be between them and you, the licensed individual and not between the client and the corporate employer.

Quite the Cultural capital and an international crossroads, New York City is a hub for entrepreneurship, innovation, and research. When you need tranquility and peace, there are many recreational sites and parks to explore. Engineers in New York City gain important advantages they won’t get anywhere else. Widen your horizons with the state-of-the-art exemplary engineering projects for you to explore and study.

Average Base Salary

The average base salary of a New York State Engineer is $106,311. Common benefits include:

  • commuter assistance
  • free fitness classes
  • parental leave
  • food provided
  • stock ownership plan

An Architecture license is a license most recommended with jobs that require this license ever on the increase. Engineers with this license earn more than the average base salary for engineering in New York State.

Interesting Engineering Projects in New York

  • The Federal Highway Administration and the NYS Department of Transportation asking for public info for the Buffalo Skyway Project. The plan involves removal from Church Street to Prime Street of the Skyway with ramp access. This leaves an available twelve acres for developments on Canalside and downtown.


  • The High-level Skyway bridge will be repurposed to provide recreational options and iconic views. The new name will by Skyway Park.


  • Drones are now used for inspections of New York State building inspections. Also, the high-speed rail corridor designs are going to be re-examined by outside experts.


  • To renew the road that extreme weather events had impacted, New York State offers over one hundred fifty million dollars


New York License Verification

New York State professional licenses need to display a current registration certificate from New York State. This lists the engineer’s name, dates of the period of registration and address in the certificate. Professionals need to register again every three years to practice in the state of New York. Some display their original licenses from other states, diplomas, and current licenses as well as certificates of membership.

In New York State it has been a solid year for construction engineers and general contractors with revenue reports in the billions and ever-increasing compared to previous years. One market trend for companies hiring engineers is that buildings that have high performance including the certification LEED Gold and Platinum are that more and more clients are making projects unaffected by legislative changes in very efficient energy consumption a priority.

In other words, think greener. Interior spaces have also shifted from traditional private offices to open flooring plans incorporating smaller workspaces for individuals, large common areas and huddle rooms with pantries resulting in smaller environmental footprints for the corporation. Thinking greener is happening across every sector and every firm.

Big companies hiring engineers include:

  • Grand Central Station
  • Mid-Suffolk Electric Yard
  • Railroad Construction Co
  • OHL Judlau
  • Skadden Arps Slate Meagher and Flom
  • The National Hockey League
  • Accenture
  • J.T. Magen

The Final Word

For New York State, the main challenge is that it is harder to get shovels into the ground as the New York area demands have become more complicated with significant pressure from external pressure. Regardless of the challenges, engineering continues to be one of the most lucrative employment options in the New York State area.

Website Structure That Helps SEO in 2019

Website Structure That Helps SEO in 2019

Did you know that 81% of online shoppers (source: https://www.hubspot.com/marketing-statistics) and 89% of B2B search online before making purchase decisions? This means that without at least some form of presence in the Google searches, your business is highly unlikely to survive too long.

What changes can you make to your site to ensure it is visible on the first pages of Google search results? How to optimize your website structure in order to get more free organic traffic from the search engines? In this article, we will go over a reliable Search Engine Optimization (SEO) strategy to establish and grow your online presence. Are you ready? Let’s dig right in!

How to Build the Best Website Structure that Helps SEO in 2019

In order to optimize your site, you will need to improve various ranking factors in three main areas — on-site optimization (or technical setup), content, and links. To understand this better, let’s go through them one by one.

In order to rank your website higher in the search results, you need to make sure:

  • It’s easy for Google to find your web pages on the internet.
  • Search engine crawlers or spiders scan these pages to understand their target topics and identify the top keywords.

Sounds simple, doesn’t it? Of course! But unfortunately, there’s a catch! You need to pay attention to your website’s technical setup, or the on-site optimization. When you take this step, it will ensure that your website and pages allow Google to find, scan and index the web pages on your website without any issues.

Some of the most important factors that have an effect on on-site optimizations include:

Website UI navigation setup and links

The crawlers or spiders crawl your website just like an average user would. They simply follow the links. They will land on blog pages, for example, and use the links on it to find other pages that they can analyze. However, they can’t see images. This is why you need to set the navigation and the consequent links as text-only.

  1. Simple URL structure

Who likes reading lengthy sentences with a complex structure? No one, not even Google’s crawlers! So, if possible, try and keep your URLs short.

  1. Page load speed

The page load time — the amount of time it takes for an average user to be able to download the page – is of prime importance when it comes to SEO. There are multiple website elements that can affect page load speed – image size, for example. You can use Google’s Page Speed Insights Tool to get suggestions on how to improve your web pages. To get the best page loading speed, you need a proper website hosting like GreenGeeks. With GreenGeeks the green hosting, you may expect a stable and ultra-fast website loading speed.

  1. Broken or Dead Links

Needless to say, a dead link will send a visitor to some non-exist page or a 404 page. This not only gives a poor user experience but also prevents the search engines from properly indexing the content on your website.

  1. Robots.txt and Sitemap

A sitemap, as you might already know, is a simple file that clearly mentions all important URLs on your website. The search engines use it to figure out which blog posts or pillar posts they need to crawl and index.

Having a robots.txt file set up, on the other hand, clearly tells Google what pieces of text they can index and cannot index. This results in speeding up the crawling and also indexing of your website’s content in the search results.

  1. Eliminating duplicate content

Pages that contain identical or quite similar content confuse Google. More often than not, they often find it close to impossible to clearly determine whether or not they should display a piece of content in search results. For this reason, search engines typically consider duplicate content as a clear negative sign.


Whenever you use a search engine like Google, you’re specifically looking for relevant content — a piece of information that addresses your issue or problem, for example. Of course, this piece could be a piece of blog content. But it could also be a product recommendation, video, or even a business listing.

While crawling a web page, the search engine crawlers (or spiders) determine the main topic and pillar keywords. Apart from this, analyzing the on-page elements like page-length or the page structure helps them easily assess the quality of what all you have to offer.


In order to provide their users with the most accurate search results, Google and other search engines try and prioritize those web pages that they consider most relevant to their users’ queries but also quite popular.

Links, also called backlinks, are quite responsible for a website’s popularity index. They are like references to the valuable content present on websites. Every time a website mentions or points their readers to your piece of information, you will gain a backlink to your site.

Google uses both the quality and quantity of the backlinks as a signal of a website’s domain authority. Here are some of the important factors you need to take care of in this regard:

  • Links Quality Factors
  • Link Building
  • Outreach
  • Guest posting
  • Profile links
  • Competitive analysis


So far, you have already understood what all factors are responsible for your website’s success in the world of organic traffic. As a next step, you need to figure out whether or not your efforts are working well for your website.

If you feel you need professional help in this regards, feel free to reach out to us! We are experts at SEO, and it’s our goal to ensure your online business grows by leaps and bounds!

So, what are you waiting for? Reach out to us for further guidance!

For more advice and tips in this regard, don’t forget to check out this blog space for future updates!

Learn How PPC Campaign works?

The Pay Per Click campaign is one of Amazon’s most successful marketing strategies ever launched. Testimonials and reviews by a good number of sellers on the platform have proven that the Pay Per Click campaign adds a significant boost to their sales. It is also credited to be one of the most affordable methods of product promotion.

So how does it work?

Generally, most online retail merchant sites sell sponsored ads at certain fixed fees. For the Pay Per Click campaign, you only pay for every viewer who clicks on the specific advertisement and goes ahead to have a look at the product. This means that if your ad did not get enough coverage, you won’t pay so much for it. It is therefore very economical to the seller.

This is just a layman’s explanation on what the campaign entails. So let’s go deeper into the more intricate details of the campaign. It takes effort and due diligence to successfully promote your products on Amazon. If you do it wrong, your ads may not have any measurable impact on your sales. So here is what you need to know:

It’s an auction!

You would want your product ad to be the first to appear when a potential buyer searches for certain category of goods. The goal is to generate more traffic to your products. Of course, the highest bidder stands a better chance of generating more traffic. So largely, it depends on how much you bid on each keyword.

Generally, most sellers spend between 2 cents and $4 for each click on a single ad. Just like any other auction, you quote the highest figure you are willing to Pay Per Click. So here is the interesting part; however high your bid is, you will only pay $0.01 more than the runners up bid if you win. It an auction strategy known as the Vickrey auction where the highest bidder pays the price of the second.

There are three types of PPC ads

The first category of ads is the sponsored product ads. In this type of ads, you emphasize on keywords to increase the search listing of your products. If you are familiar with search engine optimization, then you definitely have an idea of how keywords work. To buy this type of ad, all you need to do is to select your product, feed in key word and place your bid. In this ways, sellers who search for words or phrases that are part of the keyword are bound to discover your ads pretty easily.

The second category is the product display ads. These usually appear even without the buyer searching for the name of search products. The ads appear as a sneak peek of the product and its description as it would appear when the buyer opens the products page. As you budget for this kind of ads, you have to consider where exactly they should appear. This is a great price determinant.

Last but not least, we have the headline search ads. They work in an almost similar manner to sponsored product ads. They are specific to a selected category of products. They appear in form of banners. It makes it easier to see them because they are customized in such a way that they divert the potential buyer’s attention from the organic search results.

So now you know the options available for you. But what does it take to make your promotion campaign successful?

  1. Work on your listings

Is your page appealing enough to potential shoppers? However optimized your ads are, there is no single buyer who will be willing to buy from a seller whose page is rather shoddy. Make sure that the photos of the products on display are of high quality. Post enough pictures of each product; from every vital angle, including the interior and exterior if necessary. To make this process much easier, you can use Jungle Scout the popular Amazon seller tool. Alternatively, you can also use TeikaMetrics for a cheaper price (comes with less features).

Make sure that the attached product descriptions are precise and comprehensive. I would advise you to write them in a medley of pros and point form. It is all about making a god impression to anyone who accesses your product page after clicking on your ad.

  1. Analyze your advert’s effectiveness

It is important to know if your ads are bearing any fruit. Are they reaching your target audience? Are they cost effective? And most importantly, are they increasing your sales volume? Track how much you have spent on each ad between the time they were on display and the first time you made your first sale through the ads.

Keep an account of the number of clicks your ad receives. If you notice that you had received too man clicks and no purchases at all, then it means that the buyers were probably not satisfied with the product they saw on your page. It could also mean that other sellers are beating you in competition based on pricing or terms of sale.

The Amazon Pay Per Click campaign is surely a gem. It not only leads sellers to your site, but also improves your organic search results. This goes a long way to increase your ratings as a seller. In addition to that, it makes your brand easily recognizable. This is probably the marketing strategy you need to scale up to the height of a guru online seller.

Spam prevention powered by Akismet